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The American Red Cross to Use Whoop as Platform for Multiple Mobile Apps

Thursday, February 18, 2010 Press Release J E 4
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ATLANTA, Feb. 17 Whoop announced today that the American Red Cross will use Whoop's SaaS publishing platform to launch new applications on Android, BlackBerry and Windows Mobile platforms that will enable the public to follow Red Cross Haiti earthquake relief efforts, learn about other Red Cross programs and make donations.

"The tremendous response in mobile donations after the Haiti earthquake sparked us to bolster our mobile initiatives to those with BlackBerries, Android and Windows Mobile devices," said Peggy Dyer, chief marketing officer of the American Red Cross. "Whoop's donation of its mobile publishing platform and production of dynamic rich media mobile apps across multiple operating systems and devices, will enable the public to learn more about the continuing relief efforts in Haiti. I would like to thank Whoop and its employees for their commitment to the Red Cross and disaster survivors."

These free mobile applications will allow easy access to live Red Cross news updates, Twitter posts, streamlined donations via text message, the Red Cross web site and 1-800 numbers, and registration for email, Facebook and Twitter updates.

"The scope of the disaster in Haiti demands constant, ongoing support for the relief efforts to have a lasting and meaningful impact," said Mark Morel, chairman and CEO of Whoop. "We are proud to work with the American Red Cross to ensure that millions of mobile users will have an opportunity to remain personally connected at all times."

Individuals can download the Red Cross app for all devices at http://redcross.whoopapp.mobi/.

About the American Red Cross. The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization -- not a government agency -- and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.redcross.org or join our blog at http://blog.redcross.org.

About Whoop. Whoop is the easiest, fastest and most affordable way to produce and publish rich mobile applications that run on virtually any mobile device. Whoop's unique do-it-yourself web-based studio environment gives enterprises complete, unfettered mobile channel control, reduces app production costs by up to 90%, exponentially expands app scalability and discoverability, and substantially enhances end user engagements. For more information, call +1-877-88Whoop or visit www.whoop.com.

SOURCE Whoop
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