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The AVEENO(R) BABY(R) Brand Teams Up With Parenting Experts and Baby Buggy(R) to Give Back to Moms in Need at The 'Healthy Baby, Happy Mom' Event

Thursday, February 25, 2010 General News J E 4
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NEW YORK, Feb. 24 The AVEENO® BABY® Brand, one of the most preferred brands of infant skincare by pediatric dermatologists, partners with American Baby and Parents magazines, Baby Buggy® and Itsy Bitsy Yoga®, inviting moms in need from the New York City area to attend its "Healthy Baby, Happy Mom" event on February 25th. The AVEENO® BABY® Brand is committed to educating parents on the healthy development of babies and continues to offer moms the educational tips and tools they need to keep their babies healthy. The AVEENO® Brand knows that a healthy baby makes for a happy mom. Participants will take part in a 'mommy and me' yoga session led by Itsy Bitsy Yoga® founder, Helen Garabedian, obtain parenting tips and advice from special baby expert guests including pediatric dermatologist Nanette Silverberg, Parents Health Editor, Kara Corridan, and AVEENO® BABY® Senior Brand Manager, Vincent Maupu. Each mom attending the event will also receive a special gift from AVEENO® BABY®, including AVEENO® BABY® Products containing AVEENO® ACTIVE NATURALS(TM) natural colloidal oatmeal, which soothes baby's delicate skin.

Moms from Baby Buggy®'s Family Resource Center in East Harlem, which provides education and health services to underprivileged families, will be special guests at the morning session and have the opportunity to learn practical yoga poses and techniques during the event that will benefit them and their baby. In addition pediatric dermatologist Dr. Nanette Silverberg will provide moms with skin care tips, which will include information on caring for babies' extra dry skin and treating diaper rash. AVEENO® BABY® Senior Brand Manager, Vincent Maupu will also be on hand to introduce moms to the AVEENO® BABY® Brand and its product offerings. Parents Health Editor, Kara Corridan, will answer moms' pressing questions concerning their babies' health.

"I am so excited to be a part of the AVEENO® BABY® Brand's 'Healthy Baby, Happy Mom' event," said Dr. Nanette Silverberg, expert children's dermatologist. "I have always been a big advocate of the AVEENO® BABY® Brand, which can help lead to the healthy development of a baby's sensitive skin, the first step to healthy skin for life."

In addition to the Baby Buggy® moms, there will be a second yoga session offered to American Baby and Parents readers, who will be encouraged to bring either a new pack of diapers, wipes or baby bottles, which will then be donated by the AVEENO® BABY® Brand to Baby Buggy®, a non-profit organization founded by Jessica Seinfeld that is dedicated to providing critical items and services to New York City's families in need.

"The AVEENO® BABY® Brand is dedicated to providing education to moms, and efficacious products to care and help treat babies' skin," said Michael Marquis, AVEENO® Brand Group Manager. "In addition, we are proud to partner with Baby Buggy® to help deserving families receive the critical items, care and education that they need."

The AVEENO® BABY® Brand breadth of line, which includes body lotions, body washes, shampoos and diaper rash treatments, is specifically formulated for babies' sensitive, dry skin and delicate hair. Each product harnesses the benefits of AVEENO® ACTIVE NATURALS®, such as colloidal oatmeal, ensuring moms that their babies' skincare and hair care needs are met.

About the AVEENO® Brand:

The AVEENO® Brand is one of the brands of Johnson & Johnson Consumer Products Company, a division of Johnson & Johnson Consumer Companies, Inc. AVEENO® Brand, a leader in ACTIVE NATURALS® technologies, uses the best of nature to deliver scientifically proven, effective beauty care products. Recommended by dermatologists and pediatricians for over 60 years, the Brand is committed to developing breakthrough product formulations with new and existing natural ingredients, many which deliver clinically proven results and is the skincare brand most trusted by dermatologists for its use of natural ingredients. The AVEENO® Line includes beauty care products for face, body, baby, hair, and sun protection. For more information about the AVEENO® Brand and its product offerings, visit: www.Aveeno.com.

About Baby Buggy®:

Baby Buggy®, founded in 2001, is a non-profit organization dedicated to providing New York City families in need with essential equipment, products and clothing for their infants and young children. With an extensive network of community-based organizations, Baby Buggy® has donated over 4 million items to hundreds of thousands of children. For more information, please visit www.babybuggy.org.

About American Baby and Parents:

American Baby is the first source of reliable information on what happens during pregnancy and new motherhood. American Baby is knowledgeable, friendly, supportive, and takes the worry out of parenting so new parents can enjoy the fun parts. American Baby can be found online at www.americanbaby.com.

Parents magazine helps parents understand the issues and challenges that are important to them, making it a priority to answer their questions, address their concerns, advocate their causes and celebrate the joys of parenthood. Each month, Parents harnesses the power of its nearly 16 million readers to advocate continuously and tirelessly for children, so that all kids can grow up in a healthy, safe, and loving environment. Parents can be found online at www.parents.com.

About Itsy Bitsy Yoga®:

Itsy Bitsy Yoga® was founded in 1999 as an organization that brings moms together where they can learn fun ways to interact and calm their babies while getting fit. Itsy Bitsy Yoga® classes are taught in over 18 countries and were featured on TV Guide's Building the Celebrity Body: 2009. For more information, please visit www.itsybitsyyoga.com.

SOURCE AVEENO(R)
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