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The 6th Annual 'Wear Your Cap To School Day' Event for Pediatric Cancer Kicks-Off on October 23rd!

Wednesday, October 21, 2009 General News J E 4
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~ $1.00 student donations help raise awareness and funds for children battling cancer ~

NEW ORLEANS, Oct. 21 -- The non-profit organization Caps for Kids, along with national sponsors New Era Cap Co. and Hatworld/Lids, are proud to announce that the 6th Annual "Wear Your Cap to School Day" event will take place on October 23rd in schools across the United States.  This fundraising initiative encourages students to donate $1.00 for the chance to wear their favorite cap in the classroom.  All monies raised support Caps for Kids' mission of providing celebrity signed headwear and scarves to children being treated for cancer.

"Having cancer at any age is a traumatic experience but having it as a child is even more anguishing," says John DeWaal, Caps for Kids President. "Wear Your Cap To School Day is a great opportunity to illustrate to students that their small donation can have a big impact to kids in their community."

Interest in the program continues to spread across the US with schools in more than 38 states participating and over $340,000 raised to date to benefit Caps for Kids.  In 2008 alone, more than $90,000 was generated, marking a record of growth for the organization.

For more information on Wear Your Cap to School Day visit www.wearyourcaptoschoolday.com and Caps for Kids visit www.capsforkids.org.  

About Caps for Kids

Caps for Kids is an international nonprofit organization with programs in over 90 hospitals throughout the United States.  Caps for Kids is dedicated to providing celebrity signed headwear to children, adolescents, and young adults who have lost their hair as a result of treatment for cancer and other life threatening illnesses.

About New Era Cap

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.

About Hat World/Lids

Hat World, Inc. is comprised of more than 850 stores, and in Canada and Puerto Rico, operating primarily under the LIDS retail brand, and serves at Caps for Kids' oldest corporate supporter. The company is recognized as a specialty retail leader of officially licensed and branded athletic fashion headwear and offers a vast assortment of officially-licensed and branded professional and college sports teams, as well as other specialty fashion categories all in the latest styles and colors. The majority of stores also offer custom embroidery capability, and others carry licensed apparel. The company serves the core sports fan and fashion-conscious, trend-savvy mid-teen to mid-20s customer. Hat World also sells products and promotes its stores through the Internet site lids.com™. Hat World also offers team uniform, apparel and equipment dealers, custom screen printers and embroidery services through its Lids Impact Sports division. Hat World is a subsidiary of Genesco Inc.

SOURCE Caps for Kids

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