AUCKLAND, New Zealand, April 4, 2017 /PRNewswire/ -- Testicular Cancer New Zealand has today launched #GoBallsOut, a provocative social campaignfor International Testicular Cancer Awareness Month, which encourages young men to exercise to reduce the risks of Testicular Cancer and think about checking their testicles. The campaign seeks to do this by:
Testicular Cancer US Statistics:
The #GoBallsOut campaign for Testicular Cancer Awareness Month tackles this shyness directly, by ensuring testicles are visually front and centre, through the mapped "Cock & Balls" it is asking people to share. That coupled with asking people to run, walk or cycle a Cock & Balls also encourages them to exercise, which is proven to reduce the risk of a number of cancers.
Diagnosed at 19, ex All Black first five and Testicular Cancer ambassador, Aaron Cruden, knows first-hand the effects Testicular Cancer can have on young men and their loved ones. "It's important for young men and their families to understand this disease. The #GoBallsOut campaign is great because it encourages positive conversation around Testicular Cancer and addresses the importance of early detection".
"Early detection is critical for Testicular Cancer treatment, as it leads to better outcomes for patients," says Graeme Woodside, CEO of Testicular Cancer New Zealand. "We want young men to understand that exercise may reduce the risk of Testicular Cancer and learn how to confidently check themselves and know what to watch out for. Asking people to #GoBallsOut raises awareness of Testicular Cancer in a provocative and visual way. Ultimately however, we want people to 'check their balls' and keep themselves safe."
"We hope this campaign will get people talking and walking, as awareness and exercise are both key," says Woodside. "We want young men to 'Go Balls Out' to show the world they've got the message, and are willing to start the conversation. Guys love some competition, and when it comes to Cock & Balls, they can get very competitive!"
goballsout.org.nz | #goballsout
Download Imagery/Video: https://www.dropbox.com/sh/tyt1ocu7l0zj9zm/AAA9bzng5dKrlKG8krqG30-ja?dl=0
* Cancer.Net. (2016, September). Testicular Cancer: Statistics. Retrieved March 31, 2017 from http://www.cancer.net/cancer-types/testicular-cancer/statistics
**American Cancer Society (2017, January) What Are The Key Statistics About Testicular Cancer? Retrieved March 31, 2017 fromhttps://www.cancer.org/cancer/testicular-cancer/about/key-statistics.html
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/testicular-cancer-foundation-asks-the-public-to-goballsout-for-international-testicular-cancer-awareness-month-300434070.html
SOURCE Testicular Cancer Foundation New Zealand
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