Editor's note: The Coach Summitt/Coach Pearl public service announcement (PSA) is available for viewing at http://www.youtube.com/watch?v=zCyz4baoIfM. Broadcast outlets that would like a copy of the PSA can contact SCAA at 202-719-8909.
WASHINGTON, Jan. 4 /PRNewswire-USNewswire/ -- The Sudden Cardiac Arrest Association has launched a new television broadcast
The public service announcement is available for viewing at http://www.youtube.com/watch?v=zCyz4baoIfM.
Sudden cardiac arrest (SCA) is an electrical disruption of the heart and is the nation's leading cause of death, killing nearly 300,000 Americans each year. Less than eight percent of SCA victims survive, and Negedu's recovery was the result of fast-thinking athletic trainers who were nearby and started cardiopulmonary resuscitation (CPR) and used an AED to restore his heart's natural rhythm. Negedu now has an implanted cardioverter defibrillator (ICD) to protect him from future SCA events.
The two coaching greats use the PSA to remind viewers about the importance of knowing CPR and using an AED, as well as knowing SCA risk factors and talking to a physician about heart health. The basketball world has been widely impacted by SCA, including the deaths of Loyola Marymount player Hank Gathers, Boston Celtic Reggie Lewis, Atlanta Hawk Jason Collier, Army women's coach Maggie Dixon and Wake Forest men's coach Skip Prosser. In 2007, Washington State University women's coach June Daugherty survived SCA when she, like Negedu, was revived with the use of an AED.
"The willingness of Coach Summitt, Coach Pearl, the Tennessee athletic department and Emmanuel Negedu to speak out about sudden cardiac arrest is a valuable public awareness tool as we work to save lives," said Chris Chiames, executive director of the Sudden Cardiac Arrest Association. "The stature of the Tennessee basketball programs is further enhanced by their collective willingness to talk to the public about a major public health issue."
SOURCE Sudden Cardiac Arrest Association
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