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Teleflora recently announced its renewed partnership with The BreastCancer Research Foundation(R) (BCRF), a not-for-profit 501(c) (3) organizationwhose mission is to achieve prevention and a cure for breast cancer in ourlifetime by providing critical funding for innovative clinical andtranslational research at medical centers worldwide, and increasing publicawareness about good breast health. A minimum of 85 cents of each dollardonated to BCRF goes to breast cancer research grants and awareness programs.The bouquets featured at the treatment centers will represent the collectionavailable as part of this partnership. Teleflora will feature five differentbouquets on teleflora.com including: Teleflora's Polka Dots and Posies, PinkBlush Bouquet, At First Blush, Teleflora's Pinking of You and Teleflora'sSweet Pinks Bouquet. Every time a consumer purchases any one of the fivefloral arrangements, Teleflora will donate 15% of the purchase price to BCRF,with a commitment of raising a minimum of $250,000. Each arrangement will behighlighted with the BCRF pink ribbon.
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"Breast cancer is one of the most common types of cancer in women. Wehave all been touched by cancer; my mother and mother-in-law are bothsurvivors. Teleflora joins forces and supports the commitment to finding acure for breast cancer in our lifetime," said Shawn Weidmann, President,Teleflora. "Teleflora commits to working with the leading national treatmentcenters by raising awareness and helping find a cure for the disease. We areproud to help BCRF achieve that goal through the gift of flowers."
Teleflora's customers can select from a wide variety of floral gifts atvarious price points ranging from $39.95 to $79.95. Each arrangement is adelicate mix of fresh flowers, including pink roses that celebrate Teleflora'scollaboration with BCRF.
For more information on Teleflora's partnership with BCRF and how you canget involved, please visit http://www.teleflora.com/bcrf.asp or call310.966.8328.
About Teleflora
Teleflora is the world's leading floral service offering the best choicein floral arrangements and convenient local delivery. Headquartered in LosAngeles, California, Teleflora has approximately 20,000 member floriststhroughout the U.S. and Canada, with an additional 20,000 affiliated floristsoutside North America. Teleflora offers industry-leading floral arrangementsand gifts, technology, marketing and education services. Through itsextensive member florists' network, Web sites includinghttp://www.teleflora.com and http://www.findaflorist.com, and its toll-freeline 1-800-TELEFLORA, the company offers consumers fast, convenient andhigh-quality flowers and keepsake products.
About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation(R) was founded in 1993 by Evelyn H.Lauder as an independent, not-for-profit 501(c) (3) organization dedicated tofunding innovative clinical and translational research. The Foundationsupports scientists at top universities and academic medical centers worldwideconducting the most advanced and promising breast cancer research that willlead to prevention and a cure in our lifetime. A minimum of 85 cents of eachdollar donated to the Foundation goes directly to breast cancer research andawareness programs. In October 2008, nearly $35 million will be awarded to166 scientists across the United States and in Australia, Canada, LatinAmerica, the Middle East, and throughout Europe. And for the seventhconsecutive year, BCRF received Charity Navigator's highest rating, fourstars, thus outperforming over 99% of the evaluated charities, while theAmerican Institute of Philanthropy has awarded BCRF its highest possiblerating of A+. BCRF is the only breast cancer organization in the U.S. toreceive these accolades. For more information, visit http://www.bcrfcure.orgor call 1.866.FIND.A.CURE.
SOURCE Teleflora
