TeleTracking Names Valerie Fritz VP/Marketing for New RTLS Division
PITTSBURGH, May 9, 2011 /PRNewswire/ -- TeleTracking Technologies (www.teletracking.com) today announced the appointment of Valerie Fritz as Vice President of Marketing for their real-time location solution (RTLS) division. Fritz will help develop the Company's growing focus on RTLS as a powerful tool in both capacity and resource management for hospitals.
Fritz's first priority is to develop branding, market awareness and key messaging focused on TeleTracking's RTLS sensor network. She joins TeleTracking from Awarepoint Corporation, where she was the Vice President of Marketing.
This appointment underscores TeleTracking's increasing commitment to providing clients with the highest quality, timeliest and most actionable information on their physical operations.
"TeleTracking has 20 years of experience in best-in-class patient flow automation, representing documented leadership in enhancing efficiency and increasing revenue," said Fritz. "With the integration of RTLS, TeleTracking is poised to lead both location-based workflow automation to synchronize the who, what, where and when of equipment, staff and patients; as well as real-time asset management solutions to align equipment procurement with need, reduce waste, and improve safety and compliance. I'm looking forward to championing the value of this superior combination."
Anthony Sanzo, TeleTracking CEO, said the appointment "recognizes it's now time to focus on joining our patient flow capacity management expertise with RTLS asset tracking capabilities. We are experiencing rapid growth in this area, and Valerie is a proven leader in developing marketing tools to encourage conversation and promote awareness of the benefits these solutions offer the marketplace."
While at Awarepoint, Fritz developed superior RTLS product knowledge and earned respect within the healthcare industry. During her tenure, she became recognized as a thought leader, as she broadened the RTLS conversations to describe their impact beyond simple asset tracking to reforming the hospital delivery system to improve quality, while lowering the overall costs of providing health care. She readily engaged others in discussing these topics - online and offline - and rapidly established her corporate blog as a source of influence in the healthcare IT marketplace.
Previously, she spent seven years as director of marketing for Skylight Healthcare's ACCESS Interactive Patient System, an in-room patient communication system for hospitals.
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SOURCE TeleTracking Technologies, Inc.