CHICAGO, May 24, 2011 /PRNewswire/ -- Consumers recently polled by Technomic say they eat chicken more frequently than anyother type of meat. Yet despite this high rate of consumption, consumers indicate that opportunities still exist for new poultry applications, particularly at breakfast.
Twenty-five percent of chicken consumers say they would very likely order
"Poultry is a very versatile protein that can be positioned in a number of ways for different day parts," says Technomic EVP Darren Tristano. "We've seen an increase in the number of turkey items on breakfast menus, and also some high-profile additions of chicken items at breakfast. If you look at consumers who eat turkey at least occasionally, 22 percent say they are eating it more now for breakfast than they were two years ago, so there is clearly an opportunity."
To help food industry professionals stay abreast of current issues and evolving consumer need-states in the poultry category, Technomic has developed the Center of the Plate: Poultry Consumer Trend Report.
Technomic's Center of the Plate: Poultry Consumer Trend Report is an all-in-one guide to the poultry category. It provides comprehensive analysis of poultry menu and consumer trends based on the attitudes and preferences of more than 1,500 consumers and detailed menu and flavor data culled from Technomic's exclusive MenuMonitor trend tracking tool. Additionally, consumer data from the 2008 edition of the report is included, where relevant, to provide year-over-year comparisons and added insight into the category.
To purchase or learn more about this report please visit Technomic.com or contact one of the individuals listed below.
ContactsPress Inquiries: Darren Tristano, 312-506-3850, or [email protected]Purchasing Details: Patrick Noone, 312-506-3852, or [email protected]Report Details: Kelly Weikel, 312-506-3830, or [email protected]
Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.
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