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Team of Maryland Dermatologists Ready to Offer Crowds Free Skin Cancer Screenings and Sun Safety Outreach at Popular LPGA Tournament

Thursday, June 5, 2008 General News J E 4
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HAVRE DE GRACE, Md., June 4 United by a commitment toeducate outdoor enthusiasts about sun safety and skin cancer prevention, acorps of volunteers representing the Women's Dermatologic Society (WDS) willreach out to expected large crowds of spectators with free skin cancerscreenings, sun damage assessments, sun safety tips and free sunscreen at theMcDonald's LPGA Championship Presented by Coca-Cola on June 6-8, 2008 at BulleRock Country Club in Havre de Grace, MD. This sun safety outreach marks thesecond event in a new 3-year series planned for the "Play Safe in the Sun"campaign, a community service presented to the public supported by, and incollaboration with, L'Oreal USA. Comments Alan Meyers, Senior Vice President,Corporate R&D, L'Oreal USA, "At L'Oreal, it is the goal of our 3,000scientists across the globe to develop state-of-the art products withcutting-edge scientific technology. One of the main focuses of this researchis sun protection, and along with it, consumer education. L'Oreal USA'spartnership with the Women's Dermatologic Society reflects this commitment,and allows us to further our mission of educating consumers on the importanceof sun safety -- in particular those consumers who are most at risk ofdeveloping skin cancer.

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The local outreach will be co-hosted by Board-certified Marylanddermatologists and WDS members Valerie Callender, MD, Medical Director,Callender Skin and Laser Center (Mitchellville, MD), and Clinical AssistantProfessor of Dermatology, Howard University, and Karen Beasley, MD, practicingdermatologist with The Maryland Laser, Skin & Vein Institute (Hunt Valley, MD)and Clinical Assistant Professor Of Dermatology, University of Maryland Schoolof Medicine.

The "Play Safe in the Sun" outreach will offer free skin cancer screeningsby board-certified Maryland dermatologists, sun damage assessments with a UVreflectance unit, sun safety educational materials and free samples ofbroad-spectrum sunscreen. For tournament spectators, the free skin checks willtake place in the WDS Expo Tent, on Friday, June 6 through Sunday, June 8,from 9 am-3 pm daily. WDS dermatologist members will also provide free skincancer screenings for LPGA players, caddies and on-site media at privateevents earlier in the week.

Dr. Callender, who is returning for her third time to chair a "Play Safein the Sun" event, comments, "We are delighted to come back to this terrifictournament, where we know we are reaching people whose love of the game ofgolf puts them at a heightened risk of developing skin cancer, due tocumulative sun exposure. We encourage all weekend golf fans to stop by ourtent, get a free skin check and enough sunscreen for the whole day."According to Dr. Beasley, "Enough sunscreen for your day means a golf-ballsized amount for the face and body, re-applied every nine holes -- whetherunder sunny or cloudy skies."

In recognition of the local WDS outreach, Havre de Grace Mayor WayneDougherty will declare Friday, June 6 as "Play Safe in the Sun" Day citywideto remind citizens of the importance of sun safety.

The WDS national campaign, co-chaired by WDS members Adrienne Stewart, MD(Denver, CO) and Michel McDonald, MD, (Nashville, TN), draws from theorganization's 1,500 dermatologist members to provide volunteer support inlocal communities to increase sun safety awareness and promote healthy skinhabits. Later in the professional golf season, WDS will present Play Safe inthe Sun at the LPGA Safeway Classic in Portland, OR and the Samsung WorldChampionship, Half Moon Bay, CA. WDS will make its debut into the world ofprofessional tennis at the Pilot Pen Classic in New Haven, CT in August, 2008.For further information, please visit: http://www.playsafeinthesun.org orhttp://www
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