NEW YORK, July 27 Pharmaceutical and healthcare market research company Manhattan Research releases the second iteration of Taking the Pulse® Asia, its study that explores the professional resource mix and digital behaviors and attitudes of physicians in Japan, China, South Korea, Taiwan, and India. The research also looks at physician media and device preferences, as well as at how the Internet has affected physician relationships with pharmaceutical companies. Taking the Pulse® Asia is based on in-depth interviews with over 1,100 physicians across Asia.
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Key topics covered in the research include:
Online and Offline Professional Information Sources: Online and offline information sources used, including textbooks, journals, conferences, CME, reps, and search engines
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Mobile Technology Adoption: Handheld device adoption and attitudes; professional activities conducted on the smartphone
Online User-generated Content: Use of physician-only communities, message boards, and blogs
General Access and Technology Profile: Practice technology profile; frequency of Internet use; frequency of professional activities conducted online and offline; email use and opportunity
Patient Interaction and Education: Patients bringing information into the doctor's office; websites recommended to patients; types of patient education sources of interest
Digital Interaction with Pharma and Healthcare Companies: Top pharma properties; website features of interest; HCP service portals; electronic detailing; electronic sampling
"Our goal in this study is to round out the global picture of physician technology adoption for our biopharma clients by expanding the Taking the Pulse® study beyond the U.S. and Europe," said Meredith Ressi, VP of Research for Manhattan Research. "For pharma, biotech and device companies targeting physicians in the U.S., Europe and Asia, it is clear that brands have the opportunity to leverage digital channels in promotional efforts. Physicians around the globe are using the Internet to aid product and treatment decisions throughout the day."
About Taking the Pulse® Asia
Taking the Pulse® Asia was conducted in 2010 among 1,111 practicing physicians in Japan, China, South Korea, Taiwan, and India.
Healthcare and pharmaceutical marketers and other industry stakeholders use Taking the Pulse® Asia to examine technology, media, channel, and promotional mix strategies as well as to benchmark their performance against industry competitors. Clients also have access to Manhattan Research's global healthcare analyst team for specific questions and custom segmentations.
For additional product and subscription information, please visit http://www.manhattanresearch.com/asia, contact [email protected], or call 1.888.680.0800, ext. 2.
About Manhattan Research
Manhattan Research, a Decision Resources, Inc. company, is a global pharmaceutical and healthcare market research and strategic advisory firm and conducts annual research studies covering eHealth trends among physicians and consumers, including Taking the Pulse® U.S., Taking the Pulse® Nurses, Taking the Pulse® Europe, Taking the Pulse® Asia, Cybercitizen Health® U.S., Cybercitizen Health® Europe, ePharma Consumer®, and ePharma Physician®. Broad consumer and physician research is complemented by targeted analysis for over 100 consumer therapeutic segments and physician specialist segments. For more information, please contact [email protected] or visit http://www.manhattanresearch.com.
About Decision Resources, Inc.
Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at http://www.decisionresourcesinc.com.
All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.
For more information, contact: Manhattan Research Stephanie Cooper 212-255-1368 [email protected]
SOURCE Manhattan Research
