TV Wellness Expert Jillian Michaels Teams With Harley-Davidson to Help Women Channel Their Inner Drive and Live More Fulfilling Lives
MILWAUKEE, Dec. 31 -- Step to the side of the road red and blue teams. Today, Harley-Davidson Motor Company announced a partnership with America's wellness expert Jillian Michaels to encourage women to gear up and get behind the handlebars of their own motorcycle.
Michaels, a life-long motorcycle enthusiast and licensed rider, is teaming with the Motor Company to spotlight National Garage Party Month, which features a special promotion that will reward one lucky woman and three of her friends with a transformational weekend and an opportunity to meet Michaels.
"Learning to ride a motorcycle was an empowering experience for me, so I want to share that with other women," Michaels said. "That's what Garage Party events are all about. Women get to learn about the sport from other women in a non-intimidating environment, which is why I'm excited to be a part of this effort."
Harley-Davidson dealerships across the country are gearing up for National Garage Party Month in March 2010. Garage Party events provide a fun, social environment for women to learn about the sport of motorcycling, as well as meet other women who are interested in riding. Dealers host the events year-round, but the Motor Company has declared March as a special focus to bring national awareness to the events, which have encouraged thousands of women to learn to ride in the last few years.
During National Garage Party Month, the Motor Company is also hosting a sweepstakes that will reward one lucky woman and three of her friends with a transformational weekend in Los Angeles. The weekend will feature participation in the Harley-Davidson Rider's Edge New Rider Course, spa treatments and a motivational talk with Michaels on how to live a better, healthier life.
Garage Party History
Harley-Davidson started hosting Garage Party events at dealerships throughout the country in 2005 to encourage women to embrace the sport of motorcycling. The growth of female riders has continued to rise over the last two decades. In 1990, women represented just three percent of riders, but according to recent data from the Motorcycle Industry Council, women riders now represent 13 percent of new motorcycle purchasers and 23 percent of all motorcyclists.
Garage Party events are fun and interactive, covering topics such as a review of the basic motorcycle controls, how to customize a motorcycle's style and ergonomics and how to gear up for a ride. Garage Party event attendees are organized into small groups, getting their first taste of the camaraderie that goes along with riding. Groups will visit four informational seminars, including:
- Motorcycle Orientation to learn the basic differences between Harley-Davidson motorcycle families.
- MotorClothes® Merchandise to discover the important attributes needed in motorcycle gear.
- Customization to learn how to customize a motorcycle to reflect a rider's personal style and ergonomic needs, using Fit Shop that many dealers have.
- Self-Service to find out how just about anyone can handle the weight of a motorcycle, including an interactive experience on picking up a motorcycle – for those who are interested in trying it out.
Between seminars, women get the chance to interact with each other, as well as hear from women who are already living their motorcycle dreams.
The women-only Harley-Davidson Garage Party events are free for any woman who is looking to take the next step to get behind the handlebars. For more information about Garage Party events, to find an event in your area, or learn more about the sweepstakes, visit www.harley-davidson.com/garageparty.
About Harley-Davidson Motor Company
Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.
About Jillian Michaels
Jillian Michaels is one of the leading health and wellness experts in the country. Considered one of the most inspiring people on television for her role as trainer and life coach on the NBC hit series The Biggest Loser and star of the upcoming NBC show, Losing It With Jillian, Michaels has created a brand name for herself. As a contributor for SELF magazine and best-selling author, her latest book, Master Your Metabolism, debuted in April 2009 at #2 on the New York Times best seller list and has remained on the list for 26 weeks. In spring of 2010, Michaels will release the Master Your Metabolism Cookbook and Calorie Counter as a follow-up to her bestselling book. Her DVDs, including the #1 bestseller of all fitness DVDs, 30-Day Shred, No More Trouble Zones and Banish Fat Boost Metabolism, are consistently top sellers. In continuing her dedication to health and wellness, Jillian launched her first-ever line of weight-control supplements in partnership with ThinCare™ International, LLC in August 2009. Additionally, the success of Jillian Michaels' Fitness Ultimatum 2009 for Nintendo Wii has led to a 2010 edition. Jillian continually reaches out to her fans via her website and daily e-mail newsletters at www.jillianmichaels.com, as well as through Twitter at @JillianMichaels and on her Facebook Fan Page, "Jillian Michaels Online".
SOURCE Harley-Davidson Motor Company