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CASA's Family Day -- A Day to Eat Dinner with Your Children(TM), which wascreated in 2001, is a national effort designed to promote the benefits thatcome from the parental engagement fostered in families who dine togetherregularly. More than a decade of CASA research has consistently shown thatthe more often children eat dinner with their families, the less likely theyare to smoke, drink or use illegal drugs. Together, CASA and The Family Tablehave set a goal of registering millions of Americans to pledge to have dinneras a family on September 24th and, hopefully, use Family Day as a catalyst tomake family dinners a regular part of their lives.
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TV Land's Family Table: Share More Than Meals was created in partnershipwith Nickelodeon's Nick at Nite in 2003 to remind viewers about the emotionaland social benefits that come from taking the time to sit down and share withone another. Through a series of promotional spots -- which TV Land airs inregular rotation daily -- the network encourages viewers to experience thebenefits of dining together.
"We are so honored to work with CASA again in supporting its efforts tomake Family Day a national priority," states Larry W. Jones, President, TVLand. "TV Land is committed to encouraging people to share meals together andour hope is that everyone will register at FamilyTable.info to eat dinnertogether on Family Day and then use that day as a reminder of the manybenefits that come from family dining."
"CASA is delighted to be partnering with TV Land's Family Table initiativefor the third straight year. We applaud TV Land for recognizing that thecommunication and parental engagement fostered around the family dinner tableis crucial to preventing America's kids from abusing substances," says JosephA. Califano, Jr., CASA's chairman and president and the former U.S. Secretaryof Health, Education, and Welfare. "We're grateful to TV Land for remindingparents that what their kids really want at the dinner table is THEM!"
Now seen in over 90 million U.S. homes, TV Land is dedicated to buildingthe ultimate Baby Boomer entertainment brand on all platforms. Armed with aslate of new original programming, newly acquired Classic TV and movies,multiplatform content and Cause Change, a new pro-social initiative, thenetwork is uniquely positioned to cater to America's 78 million Baby Boomers,the first generation of Americans who grew alongside television. TV Land'sprogram mix features hit originals, popular dramas, sitcoms, westerns andRetromercials. TV Land's roster includes hits like All in the Family, M*A*S*H,The Andy Griffith Show and several others. Furthering the network's commitmentto develop original programming that complements its roster of acquisitions,the network regularly showcases original series and specials like I Pity TheFool, Sit Down Comedy with David Steinberg, TV Land Myths and Legends,Generation Boom, TV Land Confidential and the upcoming original series HighSchool Reunion.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world'sleading creators of programming and content across all media platforms. MTVNetworks, with 135 channels worldwide, owns and operates the followingtelevision programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU,NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THEN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTVNETWORKS, a package of 13 digital services,
