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TOMS Shoes Embarks on a Holiday Mission: Give 30,000 Pairs in 30 Days!

Tuesday, December 2, 2008 General News
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SANTA MONICA, Calif., Dec. 1 TOMS Shoes, the philanthropicfootwear company, has launched a holiday campaign online at TOMSshoes.com,encouraging people to Spend Less and Give More this holiday season. For 30days, from November 20th through December 20th, TOMS is asking holidayshoppers to help give 30,000 pairs of shoes to children in Ethiopia sufferingfrom a debilitating disease that is 100% preventable by wearing shoes. Bypurchasing a pair of shoes for men, women or children, shoppers can become apart of the TOMS Holiday mission and participate in the true spirit of holidaygiving. For every pair purchased, TOMS will give a pair of shoes to a child inneed: One for One. For shoppers searching for meaningful gifts, TOMS is trulythe gift that gives twice!
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To relay this message, TOMS has created a video that is posted atTOMSshoes.com to illustrate the need for shoes in Ethiopia and the TOMSHoliday mission. The video has received over 10,000 views in just 4 days! Todisplay the progress of the campaign, TOMS has added a "shoe meter" to itswebsite that displays the total number of shoes given with the end goal of30,000 pairs. Through this meter, TOMS supporters can track the success of thecampaign and witness their personal contributions to children in need.
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"This holiday season, TOMS wants to give 30,000 pairs of shoes to thosechildren in Ethiopia, and we need your help -- visit our site, forward thelink, make flyers, blog, or give TOMS to your friends and family so we canachieve this goal and make life easier for one child at a time" states Founderand Chief Shoe Giver, Blake Mycoskie.

TOMS Shoes start at $34 for kids, and $42 for men and women. For moreinformation or to participate in the campaign, please visithttp://www.TOMSshoes.com today.

Blake Mycoskie founded TOMS Shoes on a simple premise. For every pairpurchased, TOMS gives a pair of shoes to a child in need. One for One. Sinceits inception in 2006, TOMS has given over 85,000 pairs of shoes to childrenin Argentina, South Africa, Ethiopia, and the United States. Over the next 12months, TOMS has pledged to give over 300,000 pairs of shoes to children inneed around the world. For more information, visit http://www.TOMSshoes.comFor Sample Requests/Media Inquiries: Melissa Duren HL Group [email protected] 646.375.4016

SOURCE TOMS Shoes
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