NEW YORK, May 6, 2011 /PRNewswire/ -- TLC.com, dedicated to sharing the extraordinary experiences of family,
(Photo: http://photos.prnewswire.com/prnh/20110506/PH96876 )
The award-winning series premieres today and will continue for the next eight months. Through video journals, the couples will tackle issues from the deciding factors in choosing to get pregnant to the emotional and physical turmoil as difficulties arise. The video diaries will then be produced and edited to one compelling short-form webisode per week.
"The first season of A Conception Story was a huge success and resonated with a lot of women and men experiencing similar situations in their own lives," said Kelly Day, Executive Vice President and General Manager, Discovery Digital Media and Commerce. "Embarking on a second season of this ground-breaking series, TLC.com is proud to once again partner with First Response® to reinforce our shared commitment to celebrating life and the needs of women and their families."
TLC.com experienced unprecedented growth last year due in part to the success of A Conception Story, drawing over 350,000 page views to A Conception Story's homepage. Visitors watched more than 150,000 full episodes of the series, generating comparable video engagement to some of TLC's top shows.
"First Response® is a trusted resource for women throughout their journey to pregnancy," said Stacey Feldman, Vice President Marketing, Women's Health and Personal Care Business at Church & Dwight, Co., Inc. "We truly value our continued partnership with Discovery Digital Media and TLC.com because A Conception Story helps us educate couples about the conception process while also providing a compelling look into the real-life emotions that women and men face as they look to build their families."
This year's cast features a diverse group of women and men from all across the U.S. whose lives parallel through the journey to pregnancy. Cast through Discovery's network of mom bloggers, talent resource center and TLC.com fan base, the couples featured in this season include:
In addition to the weekly webisodes, A Conception Story will offer a variety of resources for viewers looking for information as they embark on their own journeys to conception, including:
ABOUT DISCOVERY COMMUNICATIONS
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 130-plus worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.
ABOUT FIRST RESPONSE® PRODUCTS
For over 25 years, the makers of First Response® have been a pioneer in women's health with a portfolio of innovative pregnancy, ovulation and fertility at-home test kits. FIRST RESPONSE® Early Result Pregnancy Test is the earliest at-home test on the market and detects the pregnancy hormone hCG earlier than ever before. To help women get pregnant sooner* there is the FIRST RESPONSE® Digital Daily Ovulation Test to determine their best time to try to get pregnant and FIRST RESPONSE® Fertility Test for Women to help determine a women's ability to get pregnant by testing for FSH levels.
ABOUT CHURCH AND DWIGHT CO., INC
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the Arm & Hammer brand name and other well-known trademarks.
*Based on directions for use
SOURCE Discovery Communications
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