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Dr. William Weiqiao Wu, Synutra's President of Sales and Marketing, said,"The CCTV primetime slots will significantly boost our share of voice in themarketplace, and this primetime advertising opportunity is an important partof our brand rebuilding initiative and growth strategy for next year. We willfrontload the primetime spots in the first calendar quarter of 2009, withcorporate branding and product campaigns geared toward brand equityrevitalization and new product launches, and will use the remaining slots tomaintain our airwave presence throughout the year."
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Dr. Wu continued, "CCTV remains the leading TV advertising media outlet inChina and our campaign placements will benefit from CCTV's coverage, which hasthe nation's broadest reach."
Synutra Chairman and Chief Executive Officer Liang Zhang said, "We areencouraged by the recent government moves to clean up and rebuild thecountry's dairy industry in the aftermath of widespread melamine contaminationearlier this year. We expect the industry to undergo a major restructuring,and we are planning accordingly. We will initiate aggressive marketingcampaigns in early 2009 in anticipation of such restructuring. Adhering toour core value of ensuring product quality and safety for our customers, wehave chosen to use our international resources to supplement domestic milksupplies with imported dairy ingredients for our core infant formula products,such as the new U-Smart series and the Super series. We are committed toproviding our Chinese consumers with the best and safest products, regardlessof where the ingredients are sourced. We pride ourselves on our standing asan international company that is deeply rooted in the Chinese marketplace, andI believe our new market positioning and growth strategy will help rebuild andenhance shareholder value."
About Synutra International, Inc.
Synutra operates nine subsidiaries developing, producing, distributing andselling dairy-based nutritional products across the People's Republic of China.It offers its products for infants, children, adults, pregnant women andnursing mothers under the "Sheng Yuan" or "Synutra" master brand and severalsub-brands, including "Super," "U-Smart" and "Mingshan." The Group's extensivesales network covers 29 provinces and provincial-level municipalities in China,and comprises over 420 distributors and over 1,000 sub-distributors who sellSynutra's products in nearly 63,400 retail outlets.
The information contained herein includes statements, estimates,projections, guidance or outlook that constitute "forward-looking" statementsas defined under U.S. federal securities laws. Generally the words "believe,""expect," "intend," "estimate," "anticipate," "plan," "project," "will" andsimilar expressions, identify forward-looking statements, which generally arenot historical in nature. These statements relate to future events or to ourfuture financial performance, and involve known and unknown risks,uncertainties and other factors that may cause our actual results, levels ofactivity, performance, or achievements to be materially different from anyfuture results, levels of activity, performance or achievements expressed orimplied by these forward-looking statements. You should not place unduereliance on forward-looking statements since they involve known and unknownrisks, uncertainties and other factors which are, in some cases, beyond ourcontrol and which could, and likely will, materially affect actual results,levels of activity, performance or achievements. Any forward-lookingstatement reflects our current views with respect to future events and issubject to these and other risks, uncertainties and assumptions relating toour operations, results of operations, growth strategy and liquidity. Weassume no obligation to publicly update or revise these forward-lookingstatements for any reason, or to update the reasons actual results coulddiffer materially from those anticipated in these forward-looking statements,even if new information becomes available in the future. The safe harbor forforward-looking statements contained in the Securities Litigation Reform Actof 1995 protects companies from liability for their forward-looking statementsif they comply with the requirements of the ActFor more information, please contact: Mr. Weiguo Zhang Synutra, Inc. Tel: +1-301-840-3888 Email: [email protected] Ms. Delia Cannan Taylor Rafferty Tel: +1-212-889-4350 Email: [email protected]
SOURCE Synutra International, Inc.