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Suzanne Somers To Promote Growing Importance of Storing Your Own Adult Stem Cells Under Alliance With NeoStem, Inc.

Wednesday, July 30, 2008 General News J E 4
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NEW YORK, July 29 NeoStem, Inc. (Amex: NBS) hasannounced an alliance with Suzanne Somers to create a multi-year awarenessprogram to help educate the public on the increasing importance of adult stemcell collection and long term storage. Ms. Somers has authored 17 books todate focusing on healthy living and anti-aging medicine and is a number 1 NewYork Times bestselling author. In her latest book Breakthrough, Ms. Somersexplores cutting-edge science and delivers a smart, proactive review of thenewest treatments for breakthrough health and longevity. "Stem cell therapyis the most exciting new breakthrough in medicine. It gives me great peace ofmind to know that my own stem cells will be banked as bio-insurance for me.Now I am prepared for my future as the beneficiary of medical benefits while Iam alive."

This adult stem cell public awareness program is expected to be launchedin September of 2008. The timing of the campaign was designed to coincide withthe establishment of new stem cell collection centers in certain majormetropolitan areas. Ms. Somers is scheduled to have her stem cells collectedat the new location of the California HealthSpan Institute in San Diego, sothat they are available to her for her use in the future as physicianconfidence in adult stem cell therapy grows. In addition to distributing thefilming of Ms. Somers' own adult stem cell collection, NeoStem may feature herin print, TV and online promotions. Ms. Somers has become a supporter ofadult stem cell research and the potential of using one's own stem cells aspart of a conventional therapy to treat disease and reverse tissue damage.

Dr. Robin Smith, Chairman and CEO of NeoStem commented, "We are excited tohave as a spokesperson someone as well loved by the public as Suzanne who isso passionate about health and wellness in general, and regenerative medicinein particular. We view her as an important driver in our mission to createawareness among the general public of the promise of adult stem cells andcommunicate the growing importance of storing one's own stem cells in theevent of future medical need to treat such health problems as cancer,diabetes, and heart and vascular disease, among others. With the new membersof the NeoStem network, we believe we are well positioned to begin servicingthe increase in demand anticipated from the launch of this public awarenessprogram."

About NeoStem, Inc.

NeoStem is developing a network of adult stem cell collection centers thatare focused on enabling people to donate and store their own (autologous) stemcells when they are young and healthy for their personal use in times forfuture medical need. The Company has also recently entered into research anddevelopment through the acquisition of a worldwide exclusive license totechnology to identify and isolate VSELs (very small embryonic-like stemcells), which have been shown to have several physical characteristics thatare generally found in embryonic stem cells.

About the California HealthSpan Institute, Inc.

California HealthSpan Institute (CHI), founded by Ron Rothenberg, MD,FACEP, in 1998 was designed to offer a unique anti-aging program for eachclient that specifically meets his or her needs. Specializing in anti-agingand preventative medicine, CHI begins with a nutritional assessment to addresshealth conditions. CHI provides bioidentical hormone replacement therapy toallow clients to live at a level of optimum wellness.

Forward-Looking Statements

This press release contains forward-looking statements within the meaningof the Private Securities Litigation Reform Act of 1995. Forward-lookingstatements reflect management's current expectations, as of the date of thispress release, and involve certain risks and uncertainties. The Company'sactual results could differ materially from those anticipated in theseforward-looking statements as a re
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