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Under the rallying cry of "We Will," breast cancer advocates will gatherto share inspiration, knowledge and strategic plans as they strengthen theircommitment to do whatever it takes to realize Komen's vision of a worldwithout breast cancer. Last year, which was Komen's 25th anniversary, theorganization reached a milestone of $1 billion invested in breast cancerresearch and community outreach programs since its inception. Komen haspublicly pledged to invest another $2 billion in the next decade.
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Explaining the meaning behind the theme of the conference, AmbassadorNancy G. Brinker, founder of Susan G. Komen for the Cure, said, "Who will makesure every person has access to breast cancer education, screening andtreatment regardless of income, ethnicity or race? Who will keep promisingresearch moving forward? Who will help the newly diagnosed find support andinformation? Who will organize the more than 120 Susan G. Komen Race for theCure(R) events and other initiatives that raise vital funds? Who will move uscloser to a world without breast cancer? We -- the millions of Susan G. Komenfor the Cure advocates around the world -- will."
Representatives from Komen's 122 U.S. and three international Affiliateswill hear from Ambassador Brinker, the woman who started the global breastcancer movement, and Komen president and CEO, Hala Moddelmog. Attendees willalso hear from Komen's chief operating officer, Kimberly Simpson, on thedirection of the organization and its Affiliate Network, and Komen chiefscientific advisor, Dr. Eric. P. Winer, also a Dana Farber clinician andHarvard professor, on Komen's research strategy. In addition to Komenleadership, conference-goers will receive tips from fundraising guru Dr. DougLawson of Lawson Associates, Inc., and motivation from nationally renownedbroadcast journalist Susan Stamberg, a special correspondent for NPR.
One new element at Komen's conference this year is the Public PolicyForum, occurring during the pre-conference activities on Thursday. In thisall-day forum, Affiliate and national Advisory Council representatives willlearn about the expanding role of Komen's advocacy work under the Susan G.Komen for the Cure Advocacy Alliance, the organization's new 501(c)(4) entity.Throughout the past year, Komen advocates across the country have workedtirelessly to increase government investment in vital programs that will closethe gaps in research and access to breast health services that prevent peoplefrom getting the care they need.
Throughout the weekend, Komen for the Cure will present a number ofawards, each bestowed annually, to recognize the extraordinary efforts ofKomen advocates who selflessly commit their lives to serving those affected bybreast cancer. Honors include the Komen Outstanding Volunteer Awards, KomenCommunity Service Awards, Jill Ireland Awards for Volunteerism, the KomenLocal Television Media Award, the Komen Co-Survivor Award, the 13th annualKomen Affiliate of the Year Award, as well as numerous awards recognizing thecritical role of corporate partner programs in furthering Komen's promise.
In addition, Ambassador Brinker will present two recipients with theprestigious Founder's Award: Mrs. Laura Bush and Norman Brinker. Both werechosen for their lifetime of work in advancing Komen's promise to end breastcancer. Mrs. Bush has ser