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Sunsweet Introduces PlumSmart Light(R)

Friday, February 8, 2008 General News J E 4
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YUBA CITY, Calif., Feb. 7 Due to the overwhelming successof PlumSmart plum juice, Sunsweet Growers Inc. has introduced PlumSmart Light,a lower calorie version of the popular digestive health beverage. With threegrams of fiber in each glass and only 11 grams of sugar, PlumSmart Light is adelicious and fresh way to get more fiber and improve the digestive system.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080207/AQTH005)

Similar to PlumSmart original, PlumSmart Light is made from clear, crispall-natural plum juice containing fiber and nutrients such as magnesium andpotassium that work together to maintain a healthy digestive tract. Oneeight-ounce serving of PlumSmart Light has only 60 calories and 11 grams ofsugar, but retains the same fiber content and digestive health benefits ofPlumSmart original. The American Dietetic Association recommends a minimum of20 to 35 grams of fiber per day for a healthy adult.

PlumSmart Light is ideal for those suffering from digestive disorders andin need of a low-sugar diet. The new product also meets the needs of thegrowing diabetic population or simply consumers who want less sugar and morefiber.

"PlumSmart Light is designed for those of us who are health conscious andenjoy the satisfaction of drinking something that not only tastes good, but isgood for you," said Steve Harris, vice president of marketing at Sunsweet."With 60 to 70 million Americans suffering from digestive diseases, PlumSmartLight is the only low-sugar juice for digestive health maintenance."

To educate consumers further about digestive health, Sunsweet haspartnered with Carolyn O'Neil, registered dietitian and award-winning author,to launch http://www.SmartDigestiveHealth.com, an online resource thateducates men and women on the importance of incorporating fiber and othernutrients into their regular diet. The Web site features an overview ofdigestive disorders, a nutritional cheat sheet, health tips from CarolynO'Neil, an interactive quiz and a monthly sweepstakes for a $100 VISA giftcard.

Specifically for diabetics, a diet high in fiber, particularly solublefiber, is useful in the management of blood glucose levels. According to theNational Institute of Health, 21 million Americans age 20 and older havediabetes, while 59 percent of general consumers want to cut down on sugar intheir diets. According to the American Dietetic Association Diabetic Exchange,one eight-ounce serving of PlumSmart Light is considered one fruit serving.Whether the motivation is diabetic health, improved digestive health orguiltless indulgence, Sunsweet's new PlumSmart Light caters to a variety ofpersonal and dietary needs.

PlumSmart Light is available in 48-ounce bottles with an estimated retailprice of $3.49. Sunsweet products, including PlumSmart Light and PlumSmartoriginal are currently available in the shelf-stable juice sections at majorretailers nationwide. For more information, visit http://www.plumsmart.net, orfor more information on digestive health, visithttp://www.smartdigestivehealth.com.

Headquartered in Yuba City, Calif., Sunsweet Growers Inc. is one of theworld's largest handlers of dried fruits including dried plums, apricots,cranberries and raisins. A grower-owned marketing cooperative, Sunsweetprovides one-third of the world's dried plums. The Sunsweet brand is widelyrecognized as representing products that promote a healthy lifestyle fortoday's consumer.

SOURCE Sunsweet Growers Inc.
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