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Sunrise Senior Living Opens First Custom-Built Community for Early, Mid and Late Stage Alzheimer's Care Programs

Saturday, November 17, 2007 General News J E 4
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MCLEAN, Va., Nov. 16 Sunrise Senior Living(NYSE: SRZ) today announced the opening of it's first community designed tofeature the company's three distinctive programs serving residents with early,mild or advanced cognitive impairments such as Alzheimer's disease. The newmemory care community is located about 40 miles northwest of Chicago inBarrington, Ill.

According to the Alzheimer's Association of Greater Illinois, more than210,000 people are living with Alzheimer's disease in the state today andclose to 5 million people are living with it across the United States. Thesenumbers are expected to grow substantially as the population ages and moreopportunities are made available to diagnose the disease.

"As more seniors develop cognitive impairments, increasing numbers offamilies are straining to provide care for their aging loved ones whilemanaging other obligations," said Caryl Barnes, area vice president forOperations at Sunrise. "This individualized level of service offered throughour programs reassures families that their loved ones enjoy appropriate levelsof stimulation in a comfortable environment. It gives us great pleasure tointroduce our newest concept during National Alzheimer's Awareness Month."

One of these programs is Terrace Club, which was developed for those withearly memory loss and age-related forgetfulness. The program is based onrecent research revealing that structured mental exercises, certain foods andspecial activities may slow the loss of brain function. The goal is to offer astimulating environment that encourages independence and socialization amongpeople who all can relate to living with early memory loss.

Sunrise's award-winning Reminiscence program is also available in thecommunity. Developed in 1995, the Reminiscence program offers a more secure,close-knit environment featuring life skill activities and structuredopportunities for residents to reminisce with family, friends and Sunrise teammembers. The multisensory experience in this area helps promote a pleasantand comfortable living environment through soothing and familiar smells,sights and sounds.

Lastly, the newly created Edna's Place, named after an early Sunriseresident, is an intimate cluster of suites located in the ReminiscenceNeighborhood for residents with greater needs due to significant confusion andphysical frailty. Residents in Edna's Place receive a higher level ofattention in a more tranquil environment to minimize disorientation andagitation they may experience in a larger population.

The new 37,400 square foot, two-story community located at 510 W.Northwest Highway in Barrington, Ill. will employ 55 team members who willserve more than 50 residents needing assistance with activities like bathing,dressing, eating, medication management and memory care. Design featuresinclude elegantly appointed and spacious common areas, dining room, bistro,shaded porches and comfortable lounges and sitting areas. Residents may choosefrom a number of studio or one bedroom floor plans and are encouraged tofurnish their suites with personal furniture and items to make their newSunrise home familiar and comfortable. Also, residents have the opportunity tobring their own pet with them to Sunrise.

Sunrise of Barrington is one of 24 senior living communities Sunriseoperates in the greater Chicago area under the Sunrise, Brighton Gardens andFountains brand names. Please visit www.sunriseseniorliving.com to learn moreabout local Sunrise communities and the special services and events they offerto the public.

About Sunrise Senior Living

Sunrise Senior Living, a McLean, Va.-based company, employs approximately40,000 people. As of September 30, 2007, Sunrise operated 454 communities inthe United States, Canada, Germany and the United Kingdom, with a combinedcapacity for more than 53,000 residents. At quarter end,
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