MILL VALLEY, Calif., Feb. 13 Sun Busters(R), the swim wearline for children that has become synonymous with style and providing theultimate in sun protection now sports a new feature -- The Skin CancerFoundations (SCF) prestigious Seal of Recommendation! Sun Busters is proud toannounce that they have met the high standards of the Foundation with theirproducts that have a UPF of 50+. UPF is a similar concept to SPF; however UPFrates both UVA and UVB protection, whereas SPF only rates UVB protection. TheFoundation's Seal of Recommendation standard for clothing verifies that a UPFof 30 provides "very good protection" and a UPF of 50 provides "excellentprotection".
(Photo: http://www.newscom.com/cgi-bin/prnh/20080213/NYW076 )
The Foundation's Seal of Recommendation is unique as it is based on thestrictest, most rigorous criteria. Every product that a manufacturer submitsfor the Seal of Recommendation is reviewed by a renowned committee ofphotobiologists -- experts in the study of the effects of light on plants andanimals. The Photobiology Committee verifies the claims for SPF ratings andwater resistance, and reviews tests for phototoxicity and contact irritation.The entire committee must be completely satisfied with the testing results inorder for a product to be granted the Seal. Every product awarded the Seal ismonitored annually to ensure that it continues to meet the criteria, and thata satisfactory adverse reaction report has been submitted.
According to The Skin Cancer Foundation research, one blistering sunburnin childhood more than doubles a person's chances of developing melanoma laterin life. Sun Busters understands that there is no need to sacrifice style foreffective sun protection and The Skin Cancer Foundation is proud to standbehind the collection of quality products that keep children healthy and safe.
Additional research suggests that sunscreens alone are not enough toprotect against cancer; leading researchers recommend that children wear sunprotective clothing. With this growing awareness of the dangers of UV rays,parents increasingly rely on Sun Busters as an essential precaution whenoutdoors with their children especially for their exceptional, tight weavethat are woven without the use of potentially harmful chemicals.
Miami Beach dermatologist Melissa Lazarus, M.D., F.A.A.D. feels "As adermatologist and a mother, I encourage parents to instill in their childrensun-safe behaviors to prevent them from future damaging effects of the sun. Istress the combination of sunscreen products and clothing for the ultimate insun protection. In the search for high quality UPF 50+ clothing for mychildren and patients, I found Sun Busters. As the owner of a dermatologypractice I have tried many different manufacturers of sun protective clothing,and was frequently disappointed. I was impressed with the quality of SunBusters. I chose their brand to carry in my office and to recommend to mypatients not only because Sun Busters clothing is fashionable, but alsocomfortable, and is able to withstand frequent use and washing. Sun Bustershas managed to create a fantastic product that should be part of every child'swardrobe."
Sun Busters was founded in 2004 by two mothers as a brand focused onprotecting children without sacrificing style. Sun Busters is availablenationwide at children's boutiques, Garnet Hill, and www.sunbusterskids.com.
The Skin Cancer Foundation is the only global organization solely devotedto the prevention, detection and treatment of skin cancer. The mission of theFoundation is to decrease the incidence of skin cancer through public andprofessional education and research. For more information, visitwww.skincancer.org, or call 1-800-SKIN-490.
SOURCE Sun Busters