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Sudden Cardiac Arrest Association Launches Public Service Announcement Campaign with Tom Brokaw in Conjunction with National Sudden Cardiac Arrest Awareness Month

Monday, October 6, 2008 General News J E 4
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WASHINGTON, Oct. 6 In conjunction with the first-ever Sudden Cardiac Arrest Awareness Month, the Sudden Cardiac Arrest Association (SCAA) has launched a public service announcement (PSA) featuring Tom Brokaw of NBC News.



The 30-second television and radio spots inform viewers and listeners that sudden cardiac arrest (SCA) is the nation's leading cause of death and kills more than 300,000 Americans each year -- more than breast cancer, lung cancer and AIDS combined.



"We are thrilled with the support Tom Brokaw and NBC News have shown to this effort to make people more informed about sudden cardiac arrest," said Chris Chiames, executive director of SCAA. "The entire NBC News family was impacted by the premature death of their colleague Tim Russert from sudden cardiac arrest this past June, and while the news coverage of that tragedy was useful public education, clearly more needs to be done."



SCAA is the nation's largest organization singularly devoted to SCA prevention through better public awareness, better emergency response and better access to health care for patients at risk.



Please click here http://76.12.66.24/clientpreview/17212.zip to preview the PSA. We would appreciate your usage of the PSA as soon and as often as possible. To request a free broadcast-quality PSA tape, please contact our distribution representative, Karen Crow, at WestGlen Communications by phone (800-325-8677, ext. 243) or by email (kcrow@westglen.com). The PSA is also available for viewing on the SCAA Web site at www.suddencardiacarrest.org.



About Sudden Cardiac Arrest (SCA)

SCA is different than a heart attack. A heart attack is essentially a plumbing problem (such as a blocked artery) and SCA is an electrical issue of the heart. SCA occurs when the heart's electrical system malfunctions and the heart goes into a rapid heart beat and then stops beating. Most deaths from sudden cardiac arrest occur with little or no warning. Risk factors include a previous heart attack, coronary artery disease, diabetes, obesity and family medical history.



SOURCE Sudden Cardiac Arrest Association
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