SAN DIEGO, Dec. 2 Stroller Strides, the country's largest and fastest-growing exercise program for new moms and their babies, has announced that Pampers, a leader in baby care for more than 40 years, has signed on as the company's premier sponsor for 2009.
The new partnership will strengthen the companies' shared mission of caring for babies, toddlers and moms.
"We are thrilled to have Pampers as our premier sponsor," said Lisa Druxman, founder of Stroller Strides. "In addition to being one of the most trusted sources of baby care products, Pampers shares in our commitment to provide invaluable resources to moms and their young children."
Druxman, a pre/postnatal expert and author, currently serves as a lifestyle expert for the Pampers Parenting Network and will contribute exclusive articles and content to the new Pampers Village, an online community found at www.Pampers.com where moms can chat about topics that affect their families most.
As the premier sponsor, Pampers will maintain a strong presence in Stroller Strides 2009 marketing initiatives - from the www.strollerstrides.com Web site to monthly member newsletters and retail items.
Stroller Strides has also adopted Pampers' 1 Pack = 1 Vaccine fundraising program to benefit UNICEF as its umbrella cause for 2009. Established to help UNICEF work toward eliminating maternal and neonatal tetanus in developing countries, funding raised through the 1 Pack = 1 Vaccine campaign will help UNICEF provide life-saving tetanus vaccines to protect women and their newborns against this deadly but vaccine-preventable disease.
"Stroller Strides is a great organization that has the power of thousands of moms behind it and Pampers is thrilled to work with such an influential group for the next year and beyond," said Jodi Allen, North American vice president and general manager for Pampers.
Stroller Strides classes are offered in over 800 locations in the United States and Canada. The classes emphasize cardiovascular activities and muscle-strengthening exercises using resistance bands and strollers, allowing moms to interact with their babies throughout their workout. For more information on Stroller Strides, visit www.strollerstrides.com.
Pampers is a trademark of Procter & Gamble (NYSE: PG) and the company's largest global brand and is the world's top-selling diaper brand. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers and the Pampers Parenting Network, visit www.pampers.com.
SOURCE Stroller Strides