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Stroller Strides Launches New National Body Back(TM) Fitness Program and 'Mama Wants(TM)' DVD Series

Thursday, April 22, 2010 General News J E 4
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SAN DIEGO, April 21 Continuing the brand's ongoing dedication to health and fitness solutions for moms of all ages, Lisa Druxman, founder of Stroller Strides® and Fit4Baby(TM), introduces Body Back(TM) - a national and comprehensive fitness program designed to specifically target the unique physical changes resulting from pregnancy, days, months, even years after giving birth. The release coincides with a brand-new DVD series, "Mama Wants(TM)."

Realizing that moms at all stages are looking to target and combat post-childbirth problem areas, Druxman developed Body Back(TM), an all-inclusive program that combines twice-weekly small group classes of high-intensity interval training (HIIT) with at-home DVD exercises, meal plans and a food diary, online coaching, and "before and after" fitness assessments/measurements. HIIT workouts, a technique used by performance athletes that feature repeated bouts of short duration, high intensity exercises is a critical component to the program as it burns more calories, increases endurance and sheds more fat in the least amount of time. The result is weight loss, muscle toning, and increased strength and energy. To maximize results, the class does not involve a stroller or children - perfect for Stroller Strides graduates whose kids are now in school, or for all moms who need personal time to fully focus on their goals. Body Back(TM) will be offered nationwide starting in June 2010 at Stroller Strides® programs and through authorized fitness professionals across the country. Visit www.bodybackworkout.com for more information.

"Throughout my career, I've learned how to get the best results for a mom's body, and I've combined all of these successful principles to create the Body Back(TM) and Mama Wants(TM) programs," said Druxman. "We've taken all the elements that are proven methods for moms achieving fitness and weight loss success - motivating small group classes, nutrition, quick, at-home workouts and inspiring virtual coaching - and integrated it into one program that requires a small amount of time, but delivers big improvements to a mom's waistline, booty, abs, arms and mind!"

To both complement the Body Back program or as a stand-alone fitness solution, Lisa Druxman has partnered with Savvier®, LP to develop the "Mama Wants(TM)" DVD series, featuring "Mama Wants Her Body Back" and "Mama Wants Her Abs Back". Both programs are specifically designed to target post-natal problem areas in a fast and convenient workout that can fit into any demanding schedule. In fact, according to the just-released Journal of Applied Research (Volume 10, Number 1), the Mama Wants(TM) DVD series has been clinically proven in a University research study to help moms lose the weight and get their pre-baby body back.

"Mama Wants Her Body Back" offers three 20-minute total body workouts, combining short intervals of cardio, strength and core. "Mama Wants Her Abs Back" is a unique program featuring three 10-minute workouts that go beyond traditional crunches and sit-ups to effectively strengthen the abdominal muscles and core at the deepest level while also strengthening the pelvic floor, one of a mother's primary concerns. Future titles in the series will include "Mama Wants Her Booty Back," "Mama Wants Her Arms Back," "Melt it Off®," and "Core Fusion." "Mama Wants Her Body Back" and "Mama Wants Her Abs Back" are currently available as a two-DVD limited-edition set, along with a complimentary exercise band, for $9.99 MSRP at www.mamawants.com.

"For the women who share their amazing journey to motherhood with me, Stroller Strides' new Body Back(TM) and Mama Wants(TM) programs offer them an opportunity to feel as beautiful as they really are," says Dr. Robert Biter, a San Diego-area based Obstetrician and Gynecologist and founder of Babies by the Sea Birthing Center (www.babiesbythesea.com). "I am so pleased that Stroller Strides is expanding their program as a mother is a role model to her children for maintaining physical fitness, a healthy lifestyle and self confidence at every stage of life."

ABOUT STROLLER STRIDES

Ranked among Entrepreneur Magazine's Fastest Growing Franchises in 2010, Stroller Strides offers classes in more than 1,000 locations in the United States and Canada. The hour-long classes emphasize cardiovascular activities and muscle-strengthening exercises using resistance bands and strollers, allowing moms to interact with their babies throughout their workout. To further assist mothers in all aspects of their lives, Stroller Strides partners with LUNA® and BOB®. For more information about Stroller Strides, including class locations, visit www.strollerstrides.com.

Mama Wants(TM) and Melt it Off® are trademarks of Savvier used under permission.

SOURCE Stroller Strides
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