Strand Life Sciences Launches “Spread Pink. Spread Courage.” this Breast Cancer Awareness Month

Wednesday, October 11, 2017 General News
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Strand Life Sciences, one of India's foremost bioinformatics and genomic profiling firms, has launched the “Spread Pink. Spread Courage.” campaign this October to raise awareness around Breast Cancer and to commemorate the Breast Cancer Awareness Month. As a part of this campaign, the Cheers to Life Foundation along with Strand Life Sciences organized the ‘Life is Beautiful with Yoga’ camp at Anatomy Gym in New Delhi, today. The camp was supported by YogVandana, Anatomy Gym and Narinder Bhatia.

Research shows that Breast and Ovarian cancers are the most recorded types of hereditary cancer along with being one of the leading causes of cancer-related deaths. According to GLOBOCAN, 145 000 new cancer cases were diagnosed and 70 000 deaths occurred in India in 2012. The ratio of number of deaths to new cases in India was 48.3%, which was much higher as compared with 18.9% in the United States and 25.4% in the European Union. The burden of breast cancer on the Indian health-care system has been steadily increasing, thus stressing the need for awareness and education programs to persuade women to get themselves checked early. Hence, this month Strand Life Sciences and Cheers to Life Foundation is organizing a series of digital as well as on-ground campaigns to celebrate the spirit of survival among cancer patients.



Dimple Bawa, Founder and President of Cheers to Life Foundation, said, “Being a cancer survivor myself, I am well aware of the emotional and physical trauma that every woman who is plagued by this, goes through. Therefore, in continuation to our sustained efforts for cancer awareness and prevention in the National Breast Cancer Awareness Month, we honour all the women who are touched by Breast Cancer and aim to create more conversations around the disease that affects most women in India. It is extremely emotional to see such a huge number of participants come out for a cause as important as Breast Cancer.”

Dr. Vijay Chandru, Chairman and Managing Director, Strand Life Sciences, said, “With a high incidence of this disease among Indian women, it is absolutely necessary for us to help people with early detection, education and lend support for personalized therapies. We are honored to partner with Cheers to Life foundation and help them raise awareness on the disease. Our campaign, “Spread Pink. Spread Courage.”, aims to support women who are touched by the disease, and also bring about awareness on breast cancer, and encourage women to get themselves checked at the earliest.”

Jyoti Chaddha, who attended the workshop on Tuesday, said on this occasion, “I am happy to support this extremely noble cause of creating awareness about Breast Cancer through this initiative. It is absolutely important for people to know the risks of developing breast cancer and take the necessary steps to prevent its occurrence.”


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