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Standing Ovation for Pierre's New Innovation!

Saturday, January 10, 2009 General News J E 4
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CLEVELAND, Jan. 9 Pierre's Ice Cream Company, makers ofHola Fruta!(R) All Natural Pure Fruit Sherbet, is launching another innovationcalled Yovation(TM).

(Photo: http://www.newscom.com/cgi-bin/prnh/20090109/CLF014 )

Yovation(TM) is a new premium, probiotic frozen yogurt which was inspiredby the growing consumer interest and popularity of probiotic products and therecognition by the medical community of the benefits of probiotics.Yovation(TM) is available for distribution beginning this month, in sixdelicious flavors. The product is packaged in retail quart containers.

The Yovation(TM) formulation starts with traditional, live and activeyogurt cultures and then adds a probiotic culture, GanedenBC30 (Bacilluscoagulans GBI-30, 6086). GanedenBC30 overcomes the shortcomings of othercommonly used probiotics in that it easily withstands industrial foodmanufacturing, extreme temperatures, and product shelf life. Other probioticcultures are highly sensitive to these demands.

"Consumers want to know that when they are choosing a probiotic foodproduct, there are enough live cells and that those cells are going to providebenefits. GanedenBC30 is superior to other probiotics not only in terms of itssurvivability before it is consumed, but also in that it can survive andthrive where it can do the most good once in the body," commented Ganeden CEO,Andy Lefkowitz.

Creating Yovation(TM) has been an exciting encore for the development teamat Pierre's. It comes on the heels of a successful launch in 2007, of HolaFruta!(R), a super-premium sherbet. Inspired by the goodness of antioxidantrich fruits, Hola Fruta!(R) (pronounced oh' la froo' ta) offers a variety ofhighly innovative and exotic flavors to the traditional sherbet category,including the first ever pomegranate sherbet. Hola Fruta!(R) is sold innearly 5,000 stores across the country.

"Hola Fruta!(R) has been an exciting, fun, and refreshing addition to thefrozen dessert category. Our company expects Yovation(TM) to be a big hit aswell," stated Pierre's Director of Marketing, Laura Hindulak.

Yovation(TM) debuts six flavors: Cookie Fudge Crunch, Double FudgeBrownie, Toasted Almond, Vanilla Bean, Vanilla Honey Granola, and Vanilla withHola Fruta!(R) Pomegranate & Blueberry Sherbet.

Yovation(TM) provides the intrinsic benefits people want in frozen yogurtalong with added probiotic benefits usually found only in refrigerated dairyyogurts -- all with the great taste people expect. The refrigerated dairyyogurt category has received a tremendous boost from the new probioticproducts introduced over the past few years. Consumers are now much moreaware of the benefits of probiotics and are looking for other ways of gettingthem into the daily diet. Yovation(TM) is positioned to fill that role.

Just as Hola Fruta!(R) invigorated the sherbet category in 2007,Yovation(TM) is also expected to expand the frozen dessert business insupermarkets. Yovation(TM) is packaged in full color, paper quart containerswith eye-catching graphics and tantalizing scoop images.

A quart container of Yovation(TM) is expected to retail around $4.79-$4.99and is certified Kosher (OU-D) by the Orthodox Union.

Pierre's Yovation(TM) joins the over 235 Pierre's products and flavors.The company is privately owned and operated with its headquarter office andproduction plant in Cleveland, Ohio. Known for its high quality standards andoutstanding service, Pierre's Ice Cream Company is a leader in the productionand distribution of premium ice creams, frozen yogurt, sherbet, sorbet, andfrozen novelties for over 75 Years.

For more information about Pierre's, visit www.pierres.com. And, visitwww.MyYovation.com for information about Pierre's great, new product line.

For more information on GanedenBC30, visit www.ganedenlabs.com.

SOURCE Pierre's Ice Cream Company
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