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Speedy Alka-Seltzer Premieres the Winning Video Spot for the Brand's Said/Heard Mishaps Contest on Facebook

Saturday, May 7, 2011 General News J E 4
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MORRISTOWN, N.J., May 6, 2011 /PRNewswire/ -- Bayer Consumer Care announced that Frank Garske of California is the grand prize winner of the Alka-Seltzer® Said/Heard Mishaps Contest on Facebook.  One of many entrants, Frank shared a time when his miscommunication almost cost him his job, but in retrospect, is now a funny anecdote.  As the winner, Frank won a trip to New York City to star in an Alka-Seltzer online video featuring his winning entry.  The online video will premiere today on the Alka-Seltzer Facebook page.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/speedy-alka-seltzer-premieres-the-winning-video-spot-for-the-brands-saidheard-mishaps-contest-on-facebook-121380754.html

"While funny now, at the time, my miscommunication mishap was pretty stressful.  It's great to know that when stress gives you heartburn with headache, Alka-Seltzer makes you feel better quickly," said the Alka-Seltzer contest winner.

While similar miscommunications can often be humorous, they can also lead to stress and stress may give you heartburn or an upset stomach with headache.  That's why Alka-Seltzer Original – the stomach, heartburn and pain remedy synonymous with fast relief – launched the Said/Heard Mishaps Contest on Facebook. The contest gave entrants the opportunity to share their miscommunication experiences for a chance to win big.

Playing off of the brand's new marketing campaign featuring the return and revitalization of Speedy, the contest mirrors the recent Alka-Seltzer advertising campaign that features a miscommunication spot called "College Acceptance," during which a daughter shares with her parents her acceptance to "one of the best schools in the country," which her father hears as "one of the most expensive schools in the country," causing stress that leads to heartburn with headache, resulting in the need for relief with Alka-Seltzer.

Barton Warner, Vice President of U.S. Marketing and New Initiatives, Bayer Consumer Care said, "The Facebook contest helped bring the new Speedy to life and gave the brand an opportunity to interact with our consumers in a fun way."

To see the winning video and interact with the brand, make sure to visit www.Facebook.com/Alka-Seltzer.  Alka-Seltzer fans can connect with Speedy on Facebook and stay updated on all of the Alka-Seltzer news and offerings.

About Alka-Seltzer®

For fast relief of heartburn and acid indigestion with pain, turn to Alka-Seltzer Original, the fast acting relief that millions have relied on for more than 75 years.  It is available in a wide variety of formulas and flavors including original and lemon-lime, as well as Alka-Seltzer Xtra Strength for the most powerful relief and Alka-Seltzer Gold for gentle relief without a pain reliever.  When you experience acid indigestion, sour stomach or heartburn with headache and pain, trust Alka-Seltzer Original for relief of your symptoms.  When you need fast relief, take Alka-Seltzer. Use as directed.

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SOURCE Bayer Consumer Care

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