Advertisement
"The timing and size of this funding confirms our confidence in theopportunity to build a new category in the beauty industry anchored bylight-based devices that deliver breakthrough skin care benefits toconsumers," said Robert Grove, Ph.D., President and CEO of TRIA Beauty."Clearly, this is one of the most promising areas in the aesthetic industryand represents a game-changing shift in the accessibility of professionalprocedures and results for the consumer."
Advertisement
TRIA Beauty jump-started the category with the TRIA Personal Laser HairRemoval System, the first hand-held laser for hair removal cleared by the FDAand available for sale directly to consumers in the US market. The TRIA laseris currently sold in the US at select physician offices and will be availablethis fall at Bergdorf Goodman, Studio at Fred Segal, Bliss catalogs & spas,and at http://www.triabeauty.com.
"We see a tremendous opportunity to build a new kind of beauty company,one based on real science that can truly deliver therapeutic skin carebenefits that were previously unavailable outside a physician's office," saidAlbert Cha, M.D. Ph.D., Managing Partner, Vivo Ventures. "In our opinion,it's the next frontier in skincare."
TRIA Beauty will use the new funding to accelerate the launch of the TRIAPersonal Laser Hair Removal System in the United States and continuedevelopment of additional product innovations that provide skin care solutionscurrently not available in the market.
According to Grove, changing the company name and identity to TRIA Beautywas made to strengthen marketing communication and reduce potential confusionby aligning company and brand name, marks and logos worldwide. The transitionfrom SpectraGenics to TRIA Beauty will take place over the summer and becomplete in the U.S. by September.
About TRIA Beauty
TRIA Beauty, formerly known as SpectraGenics, is a leader in light-basedtherapeutic beauty systems that incorporate clinically-proven aesthetictechnologies for at-home personal care regimens. In 1993 Robert Grove, Ph.D.,and a team of American dermatologists and engineers developed the first diodelaser for hair removal utilized by physicians in their medical practices. In2003, these individuals assembled an internationally renowned team of expertsin the field of aesthetic lasers to begin the development of its flagship TRIAdevice and future innovations in science-driven consumer beauty products.
SOURCE TRIA Beauty
