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South Florida Dermatologists Win Over Golf Fans With Sun Safety Outreach at LPGA Playoffs

Monday, December 8, 2008 General News J E 4
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WEST PALM BEACH, Fla., Dec. 8 In a region saturated withsunshine, South Florida physicians won the attention of appreciative golfenthusiasts at the recent ADT Championship LPGA Playoffs in West Palm Beachwith free skin cancer screenings and sun safety education presented by theWomen's Dermatologic Society (WDS). Local dermatologists conducted skinexaminations for 249 spectators, LPGA Tour caddies and members of the media,with 36% of individuals screened referred for further diagnosis or biopsy ofsuspicious sites on the skin.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080508/AQTH063LOGO)

Led by board-certified Florida dermatologists De Anne Collier, MD(Jupiter) and Marta Rendon, MD (Boca Raton), a team of local dermatologistsvolunteered for a busy weekend of screenings, sun damage assessments, and sunsafety education for crowds of the sunbelt's golf lovers. This effort chalksup the year's fifth and final outreach event for the Women's DermatologicSociety's Play Safe in the Sun, the 3-year community service campaignpresented in collaborative partnership with L'Oreal USA. Since the jointeffort began in May 2008, 56 dermatologists have volunteered 300 hours oftheir time and have identified hundreds of likely skin cancers among the WDStent visitors.

"We are extremely pleased with the number of people who were screened atthe ADT Championship LPGA Playoffs. Sun safety and protection start witheducating all people, especially those who spend a lot of time outdoors.L'Oreal USA is proud to partner with the WDS' Play Safe in the Sun campaignand to be a part of this important initiative," states Philippe Patsalides,General Manager, Active Cosmetics Division, L'Oreal USA.

Board-certified dermatologists who volunteered for the screenings include:Giovanna Ciocca, MD, De Anne Collier, MD (Co-chair), Lynora Curtis, MD, DanaCorpus Holl, MD, Shauna Kay Kranendonk, MD, Ricardo Mejia, MD, Marta Rendon,MD (Co-chair), Leonid Trost, MD, Jill Waibel, MD and Donna Ann Zeide, MD.Additional volunteer support was provided by: Marianna Blyumin, MD, ShawnaHardy, and Martha Viera, MD. Boston University medical students Cindy Bae andLisa Nguyen conducted sun damage assessment surveys. Medicis representativesMatt Woodall and Todd Goldberg also assisted with the outreach.

Highlights from this event include:

-- Board-certified dermatologists conducted 249 skin cancer screeningsfor fans, LPGA Tour caddies and members of the media;

-- 36% of the individuals screened were referred for furtherdiagnosis/biopsy of suspicious sites presumptively diagnosed as skin cancers;

-- Volunteers performed 196 sun damage assessments with the UVreflectance unit;

-- 12,000 samples of free broad-spectrum sunscreen were distributed tothe public with reminders to "re-apply every nine holes";

-- West Palm Beach Mayor Lois Frankel supported the WDS initiative byproclaiming a citywide "Play Safe in the Sun" Day to help raise awareness ofthe importance of sun protection.

The 3-year outreach campaign is made possible through a generous grantfrom L'Oreal USA to the WDS Foundation. Product donations were provided byGarnier, Lancome and La Roche-Posay.

WDS members Adrienne Stewart, MD (Denver, CO) and Michel McDonald, MD(Nashville, TN) serve as co-chairs of the WDS Service Committee, leading thenational Play Safe in the Sun campaign. The volunteer outreach draws from theorganization's 1,600 members to heighten sun safety awareness and promotehealthy skin practices among outdoor sports enthusiasts. For furtherinformation, please visit: http://www.playsafeinthesun.org orhttp://www.womensderm.org.

ABOUT WDS

The Women's Dermatologic Society supports the careers and professionaldevelopment of women dermatologists. The mission of the Women's DermatologicSociety is to help women in dermatology achieve their greatest personal andprofessional potential by striving to foster, promote, and support women'sissues in dermatology; identify, train, and recognize women leaders indermatology; provide a forum for developing relationships and the exchange ofideas and research relevant to women's issues; and promote the highestpossible standards of ethics, research, patient care and education, as well aspublic education.

ABOUT L'OREAL USA

L'Oreal USA, headquartered in New York City, is a wholly owned subsidiaryof L'Oreal SA, one of the world's leading beauty companies. L'Oreal USA hasResearch and Development, Manufacturing and Distribution facilities acrosseight states in the U.S, including New York, New Jersey, Kentucky, Arkansas,Illinois, Ohio, Colorado and Texas. L'Oreal's impressive portfolio of brandsincludes Lancome, Giorgio Armani, Shu Uemura, L'Oreal Paris, Garnier, Vichy,La Roche-Posay, L'Oreal Professionel and Kerastase. The U.S. is the base forthe product development, international marketing and advertising for L'Oreal'snine American brands: Maybelline New York, Soft-Sheen, Carson, Kiehl's Since1851, Ralph Lauren Fragrances, Redken 5th Avenue NYC, Matrix, Mizani,SkinCeuticals and PureOlogy.

SOURCE Women's Dermatologic Society
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