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South Bend Body By Milk MVPs
Eagles football player, Brandon Markovich submitted a photo to the RefuelYour School contest showcasing how his team refuels with chocolate milk. Thephoto scored the Eagles a place as one of 25 teams nationwide to be named aBody By Milk MVP (Milk's Valued Players) by got milk? (R) and the SchoolNutrition Association.
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"There's no substitute for milk," said Eagles coach Bill Groves, "Iencourage my players to eat and drink nutritious foods -- and I always includechocolate milk as part of their recovery routine to stay hydrated and to buildstrong muscles."
In recognition of the Body By Milk MVPs at John Adams High School, the gotmilk?(R) campaign will make a cross-country trek to South Bend on Friday,October 10 to host a celebratory Refuel Rally and present the team with $1,000from adidas(R) for new equipment and more.
Chocolate Milk Steps Up To the Plate
Scientists have evaluated chocolate milk as a post-exercise drink and haveidentified several reasons why it may be an effective recovery aid: chocolatemilk contains a combination of carbohydrates and protein to help replenishexhausted muscles after exercise, and it provides fluids to assist withrehydration, and it contains "electrolytes" such as potassium and otherminerals like calcium that are lost in sweat.
Milk contains nine essential nutrients, including calcium and vitamin D tomaintain bone strength, and high-quality protein that helps build muscle whencombined with exercise. Three 8-ounce glasses of lowfat or fat free milk arerecommended each day, which provides about half of the protein teenagers needeach day.
Go Pro For A Day!
In conjunction with the Refuel Your School contest, the Body By Milk(R)campaign is offering up the VIP experience of a lifetime through the Go ProFor A Day sweepstakes. From September through November of this year, threeteens will receive a trip for two for a once-in-a-lifetime sports experiencewhere they can live a day in the life of sports superstars Dwight Howard, JozyAltidore or Ana Ivanovic. Fifty second place winners will receive a $250adidas(R) gift card. Log onto http://bodybymilk.com today for a chance to gopro.
Dwight Howard's Latest Slam Dunk
On and off the court, Orlando Magic star forward, Dwight Howard iscommitted to staying fit. As a leading NBA star, Howard undergoes intenseworkouts and has a rigorous schedule but still gets the unique mix of keynutrients he needs to refuel by drinking chocolate milk after practice.
To kick off the 25-city tour, Howard and the got milk?(R) campaign hostedan honorary pep rally at Howard's alma mater, Southwest Atlanta ChristianAcademy to give students the first look at his new Milk Mustache ad.
The caption reads, "Need a strong rebound? Slam some milk. It's a greatchoice after exercise, with protein to help build muscle and a unique mix ofnutrients to refuel. So train hard and drink lowfat or fat free milk. It'sgot game."
Howard joins tennis pro Ana Ivanovic and soccer star Jozy Altidore as thelatest celebs to join the "Body By Milk(R)" campaign, created to encourageteens to drink 3 glasses of lowfat or fat free milk everyday, be active andeat right to stay lean and healthy.
Body By Milk(R) is part of the National Milk Mustache "got milk?"Campaign, a multi-faceted education program focused on the health benefits ofmilk. The campaign is managed by the Milk Processor Education Program(MilkPEP) in Washington, D.C., which is funded by the nation's milkprocessors, who are committed to increasing fluid milk consumption. Thetagline "got milk?"(R) was created for the California Milk Processor Board byGoodby Silverstein & Partners and is licensed by the national milk processorand dairy producer groups.
SOURCE Milk Processor Education Program
