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Sonic Innovations Named as CES Innovations 2010 Design and Engineering Award Honoree

Friday, November 13, 2009 General News J E 4
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SALT LAKE CITY, Nov. 12 Sonic Innovations has been named an International CES Innovations 2010 Design and Engineering Awards Honoree for the company's Touch hearing aid. Touch was named the Best of Innovations Honoree in the Health and Wellness category. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 36 product categories.

The prestigious Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA)Ū, the producer of the International CES, the world's largest consumer technology tradeshow, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy. Products chosen as an Innovations honoree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

The Innovations entries are judged based on the following criteria:

"We are pleased to be awarded this honor from CEA for the sophisticated design and engineering of this innovative hearing device. The Touch product represents a major step forward for Sonic Innovations and our industry as a whole. In addition to its sophisticated design, Touch is incredibly small in size, has great ease of use features and it has the best moisture resistance of any receiver-in-canal product on the market," said Sonic Innovations CEO, Sam Westover.

Touch is available at three technology levels and comes in a choice of five base colors and 15 accent color clips. The three Touch products are readily identified by the number of processing channels. Touch 6 has six channels and two programs, Touch 12 has 12 channels and three programs, and Touch 24 has 24 channels, four programs and voice alerts. Westover noted that the Touch products incorporate many of the sound processing technologies present in Sonic Innovations' Velocity(TM) series of hearing solutions. Touch provides natural sound quality, superior noise reduction and the finest directionality, driven by Sonic's unique DIRECTIONALfocusŪ technology.

Sonic Innovations' Touch will be displayed at the 2010 International CES, which runs January 7-10, 2010 in Las Vegas, Nevada. The Innovations Design and Engineering Showcase will feature honorees by product category in the Grand Lobby of the Las Vegas Convention Center and will also be featured at CES Unveiled: The Official Press Event of the International CES on Tuesday, January 5, 2010.

Innovations 2010 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

ABOUT SONIC INNOVATIONS:

Sonic Innovations, headquartered in Salt Lake City, Utah, has international offices and manufacturing centers across the globe. In conjunction with their distributor partners, Sonic Innovations has provided hearing care services and solutions in more than 25 countries and the company's partners have prescribed more than 1 million Sonic hearing instruments and can be found online at www.sonici.com. Sonic Innovations is part of the Otix Global, Inc. family (Nasdaq: OTIX), which can be found online at www.otixglobal.com.

-- Engineering qualities, based on technical specs and materials used -- Aesthetic and design qualities, using photos provided -- The product's intended use/function and user value -- Unique/novel features that consumers would find attractive -- How the design and innovation of the product compares to other products in the marketplace

SOURCE Sonic Innovations
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