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Soma Intimates Joins the Battle Against Ovarian Cancer

Thursday, July 24, 2008 General News
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FT. MYERS, Fla., July 24 Soma Intimates ispassionate about helping women look and feel their best. On Saturday, July26th Soma Intimates is scheduled to appear during the QVC Presents SuperSaturday Live broadcast beginning at 2 PM (ET). QVC shoppers will have theopportunity to purchase Soma styles, including the Asana Crop Yoga Pant andSeam Free Fabulous Cami, at HALF Soma Intimates' suggested retail price withnet proceeds benefiting the Ovarian Cancer Research Fund (OCRF).
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(Photo: http://www.newscom.com/cgi-bin/prnh/20080724/CLTH018 )

"As a gold level donor to QVC Presents Super Saturday Live, Soma iscommitted to supporting causes that impact the lives of our customers, and thelives of all women," states Terri Fisher, senior vice president, GMM for SomaIntimates. "We are thrilled to be joining forces with QVC and OCRF to helpmake a difference in the fight against ovarian cancer."
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"We're excited that Soma Intimates is joining QVC Presents Super SaturdayLive this year," said Denise Wine, director of event and partnership marketingfor QVC. "Offering our viewers products from such a well-respected brandwhile supporting OCRF is a win-win opportunity all around."

Soma Intimates will be available through QVC at 800.345.1515 or byvisiting www.QVC.com while supplies last. For more information about SomaIntimates, please contact Jessica Wells at 239.274.4798 [email protected].

About Soma Intimates

Soma Intimates launched in 2004 with a simple mission -- to provide womenwith stylish, comfortable and above all perfect fitting intimate apparel,sleep wear, lounge wear, and active wear, designed to suit every body andevery lifestyle. Due to overwhelming consumer response, Soma Intimates hasquickly evolved into 71 stores nationwide. For more information about SomaIntimates, please visit soma.com. Soma Intimates is a division of Chico'sFAS, Inc. (NYSE: CHS).

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporationattributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of thelargest multimedia retailers in the world, with annual revenue of more than $7billion. QVC is committed to providing its customers with thousands of themost innovative and contemporary beauty, fashion, jewelry and home products.Its programming is distributed to more than 166 million homes worldwide. Thecompany's Web site, QVC.com, is ranked among the top general merchant Internetsites. With subsidiaries in the United Kingdom, Germany and Japan, WestChester, Pa.-based QVC has shipped more than a billion packages in its 22-yearhistory.

About The Ovarian Cancer Research Fund

The Ovarian Cancer Research Fund (OCRF) is a not-for-profit organizationdevoted to the formulation of early diagnostic treatment programs and researchtowards the ultimate conquest of ovarian cancer. As OCRF strives to find anearly diagnostic tool and a cure, it also seeks to support patients and theirloved ones in understanding this disease and its treatment as well as toprovide outreach programs and raise public awareness.

Ovarian cancer is the leading cause of death from gynecologic cancers inthe United States. The American Cancer Society estimates that 21,650 womenwill be diagnosed with ovarian cancer in 2008 in the U.S. and about 15,520women will die of the disease. Ovarian cancer is an insidious disease thatoften strikes without warning and without cause. Currently there is noeffective screening test for ovarian cancer. As a result, just half of allpatients are alive and disease free five years after diagnosis. However, ifdetected and treated early, the five-year survival rate is 92%.

Every day OCRF makes a difference in thousands of women's lives and thelives of their families. Since 1998, OCRF has awarded over $23 million ingrants to 128 exceptional researchers at 40 leading medical centers a
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