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Solta Medical's illumiNATION Tour Recognized for Excellence and Innovation

Tuesday, August 10, 2010 General News J E 4
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Industry-First Program Continues to Drive Awareness and Sales for the new Thermage CPT and Fraxel re:store DUAL systems

HAYWARD, Calif., Aug. 10 /PRNewswire-FirstCall/ -- Solta Medical, Inc. (Nasdaq: SLTM), the pioneer in fractional resurfacing and non-invasive skin tightening and a market leader in aesthetic skin treatments, was honored with the esteemed Silver Anvil Award from the Public Relations Society of America (PRSA).  Solta's illumiNATION tour won the Northern California Silver Anvil Award in the "Best Special Events and Observances" category. Widely considered to be the communications industry's most prestigious awards, the Silver Anvils are an established icon of the "best-of-the-best" public relations practices, acknowledging the very highest levels of innovative planning, creativity and overall achievement.  

The illumiNATION tour introduced the two latest advancements in the aesthetic industry – the Thermage CPT and Fraxel re:store Dual – to physicians and consumers in over 45 cities in the U.S. and Europe in Fall 2009.  The tour was comprised of an on-line and on-the-road communications program.  It produced unprecedented results, including more than 200 million media impressions, thousands of visitors and increased sales for the Thermage and Fraxel systems throughout the effort.  Due to the success of the program, a Canadian tour followed in the spring and stopped in 8 cities across Canada, generating the same great results Solta experienced in the first tour.  

In addition to this PRSA Silver Anvil, the illumiNATION tour was recognized by MedAd News (The Magazine for Pharmaceutical Business and Marketing) as a social media program in medical device marketing to emulate.  MedAd highlighted the tour's success in engaging customers with meaningful events, blogs and promotions.  

"While these acknowledgements validate our public relations and marketing prowess, what's really important is the value our campaigns create for our physician's patients while at the same time helping our physicians drive their businesses," said Jeff Nardoci, Vice  President of Global Marketing, Solta Medical. "We constantly strive to build programs that set us apart in our industry and the illumiNATION tour has done just that.  Given the excitement we have generated with customers and patients alike, we are thrilled to announce that we are bringing the tour to Russia in September stopping in St. Petersburg, Moscow and Kiev."

The Russian tour will again travel from city-to-city aboard a classic – but modernized – Airstream® trailer outfitted with Thermage and Fraxel treatment stations.  The sleek, iconic Airstream continues to be celebrated for its eye-catching, innovative design and remains the epitome of style and glamour on the road. Solta Medical is proud to continue bringing that same timeless yet modern style and beauty to major global markets to demonstrate how these new treatments can help you look younger and feel fabulous without the need for invasive procedures.  

"The new Thermage CPT and Fraxel re:store Dual systems represent the next generation of anti-aging treatments and are now better than ever for skin tightening and skin resurfacing.  In fact, over 70% of our first quarter sales were driven by these new products," said Stephen J. Fanning, Chairman of the Board, President and CEO of Solta Medical, Inc. "I am confident these innovative new products will continue to change the way people think about aesthetic procedures. We believe such breakthrough systems deserve a unique introduction to the market, and the illumiNATION tour is the first of its kind in the aesthetic industry."

About the Thermage CPT system

The Thermage CPT system represents a leap forward in skin tightening and body contouring technology. The Thermage CPT incorporates proprietary Comfort Pulse Technology™, along with a breakthrough vibrating hand piece, to offer the maximum in treatment efficacy and patient comfort. Thermage is the premier non-invasive procedure to help tighten and contour skin in a single treatment with no surgery, no injections and little to no downtime.

About the Fraxel re:store Dual system

The new non-ablative Fraxel re:store Dual system takes the industry leading Fraxel technology to the next level by adding a novel 1927 nm wavelength, the first-ever application of a Thulium laser in the aesthetics market. The new wavelength enables physicians to treat multiple body areas in one treatment session and better address pigmentation and other dyschromia with minimal discomfort.

ABOUT SOLTA MEDICAL, INC.

Solta Medical is a global leader in the medical aesthetics market providing innovative, safe, and effective anti-aging solutions for patients that enhance and expand the practice of medical aesthetics for physicians. The company offers products to address a range of skin issues under the industry's three premier brands: Thermage®, Fraxel® and Isolaz®. Thermage is an innovative, non-invasive radiofrequency procedure for tightening and contouring skin. As the leader in fractional laser technology, Fraxel delivers minimally invasive clinical solutions to resurface aging and sun damaged skin. Isolaz is the only laser or light based system for the treatment of inflammatory acne, comedonal acne, pustular acne, and mild-to-moderate inflammatory acne. Since 2002, approximately one million Thermage, Fraxel and Isolaz procedures have been performed in over 100 countries. For more information about Solta Medical, call 1-877-782-2286 or log on to www.solta.com.

© 2010 Solta Medical, Inc. All rights reserved. Thermage, Fraxel, Fraxel re:store, Isolaz and Solta Medical are trademarks or registered trademarks of Solta Medical, Inc. or its subsidiaries.

SOURCE Solta Medical

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