SmoothToe Diabetic Socks Acquired by Lifestyle Medical Group

Thursday, July 10, 2008 General News J E 4
SAINT CHARLES, Minn., July 9 SmoothToe, the only brand ofdiabetic socks available anywhere in the world with a Lifetime Blister FreeGuarantee as well as a Five Year Extended Warranty, has new owners and isexpanding internationally.

Lifestyle Medical Group LLC ( is pleased toannounce its April 1st 2008 acquisition of the SmoothToe brand of diabeticsocks and their introduction to the UK via the website:

"The expansion into the UK market with the SmoothToe brand is a naturalextension of our comprehensive online marketing plan," said Greg Hoscheit,partner at Lifestyle Medical Group.

Mr. Hoscheit created the SmoothToe line while he was director of consumerproducts at Osborn Medical Corporation, and formed Lifestyle Medical Group topurchase the SmoothToe division from Osborn and develop other medicalproducts.

"I was looking for high quality medical products for my pregnant clientsand other clients with vulnerable feet, when I discovered SmoothToe DiabeticSocks on a trip to the United States in January," explained Dr. Joe Kabukoba,SmoothToe distributor in the United Kingdom.

Dr. Kabukoba, a Senior Consultant Gynecologist in Birmingham, continued,"There's nothing on the market that compares to SmoothToe's design andconstruction. Moisture management is of critical importance for the diabeticfoot and SmoothToe uses 74% CoolMax fabric, which is the most I've seen in anysocks. CoolMax is the acknowledged leader in moisture wicking fabrics andshould replace cotton for use on the diabetic foot in order to limit bacterialgrowth, possible skin breakdown and infection.

"Also, there are the medical benefits of graduated compression, which arewell documented. SmoothToe achieves the necessary graduated compressionwithout any of the discomfort often associated with medical compressionhosiery. In fact, SmoothToe are more comfortable than regular socks, and as aresult more patients are likely to enjoy wearing them."

About SmoothToe

SmoothToe Diabetic Socks are dispensed as part of patient care at leadingmedical facilities such as the Gunderson Clinic in Wisconsin and The MayoClinic in Rochester, Minnesota. SmoothToe are also recommended by leadingAmerican Podiatric Medical Association members and other leading foot careexperts.

SmoothToe customers online can take advantage of a 30 Day Risk-Free Trial,to try the diabetic socks before paying for them. See:

SOURCE Lifestyle Medical Group LLC


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