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Smith & Schaefer Taps Leading Greater Cincinnati Public Relations Firm

Monday, May 24, 2010 General News J E 4
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Greater Cincinnati's The Eisen Agency Chosen to Drive Business for Lab Equipment Retailer

CINCINNATI, May 24 /PRNewswire/ -- Smith & Schaefer, a manufacturer representative and regional dealer of laboratory and healthcare equipment and furnishings, announces the hiring of top Cincinnati and Cleveland based public relations firm The Eisen Agency. Smith & Schafer is working with Eisen to develop a fully integrated regional business development and marketing campaign that includes a new brand and brand identity, business development and consulting, media relations, sales collateral, advertising and website development.

"The Eisen Agency impressed me with their honesty and absolute candor about where they thought we were succeeding in our business model and where we had opportunities for growth, and I felt they offered this in our best interests, rather than their own," Smith & Schaefer president Tom Stollenwerk said. "Their strong work ethic and creativity made the decision of selecting them even easier, and their experience in the healthcare market is nationally rated among the very best in the country. We could not have chosen a better firm to represent us."

Eisen president Rodger Roeser indicated that the year long campaign will showcase the people and the offerings of Smith & Schaefer to regional health, academia and laboratory facilities executives.

"Smith & Schaefer has a 60 year history of dedication to the sales and servicing of lab equipment and furniture for the healthcare, educational, and industrial markets," Roeser said. "With a deep commitment to meeting their clients' needs, just like The Eisen Agency, they are determined to achieve total satisfaction and help their clients get done what they need to get done more efficiently. It's a wonderful organization, and we're proud to represent them."

About Smith & Schaefer

Smith & Schaefer is headquartered in Cincinnati, Ohio with a satellite office in Cleveland and regional service areas include Ohio, Kentucky, Indiana and Western Pennsylvania with resident sales personnel in Kentucky, Pittsburgh, Toledo and Marietta. The organization was founded in 1950 as a regional dealer and manufacturer representative for many nationally known companies specializing in furnishings, equipment, and design, for laboratory research, healthcare, governmental and educational environments. For more information, visit www.Smith-Schaefer.com.

About The Eisen Agency

The Eisen Agency is the largest investors and public relations firm in Greater Cincinnati, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, commercial and professional services sectors. The award winning PR firm offers both traditional and non traditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, The Eisen Agency has a proud record of community relations including its Operation Outreach Program and The Eisen Agency Scholarship Fund. More information can be accessed at www.theeisenagency.com.

SOURCE The Eisen Agency

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