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Durniak's appointment rounds out the Unit's Global Management team, whichalso includes Andrew Holman, president for the Americas and Steve Couldwell,president for Orthopaedics Europe. The complete team reflects the Unit'sgeocentric business approach and commitment to improving the lives of patientsworldwide through innovation and operational excellence. Couldwell, Holman andDurniak will report to Joseph DeVivo, president of Smith & Nephew OrthopaedicReconstruction.
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Joseph DeVivo said, "In order to maintain a balanced global growthstrategy, we must lead locally, develop locally and educate locally. Andrew,Steve and Todd will focus on their local customer bases and align theirrespective organizations accordingly. We believe this global structure willprovide our talented team with the flexibility to run the business efficientlyand to make locally-orientated decisions that will enhance Smith & Nephew'soffer to our clients and improve the lives of patients worldwide. I am excitedabout this new team, and look forward to seeing their leadership in action."
Todd Durniak
Durniak, 47, was previously the Vice President in charge of the businessunit's Plus Orthopedics integration, which Smith & Nephew acquired in June2007. Prior to leading the integration, Durniak was Vice President of GlobalMarketing for the Memphis-based Reconstructive division. He joined the companyin June 2005 and has nearly 20 years of medical device experience includingmarketing leadership positions at Guidant and DePuy Orthopaedics. He holds abachelor's degree in engineering from the University of Vermont and an MBAfrom Boston University.
Steve Couldwell
Couldwell, 47, was named president of Orthopaedics Europe in September2005 and has been with Smith & Nephew for 18 years. Previously, Couldwell wasthe innovation and business development VP for the Advanced Wound Managementglobal business unit. In this role, he was responsible for delivering highvalue innovation from the R&D pipeline; driving business development andfacilitating future planning efforts. Prior to this role he was VP GlobalSales and Marketing, also for Wound. Couldwell began his Smith & Nephew careerin sales management and has also held leadership positions in human resourcesfor Europe, distribution and commercial operations. He held sales andmarketing posts with Warner Lambert (Pfizer) prior to joining Smith & Nephew.Couldwell holds a bachelor's degree in business studies from the University ofHuddersfield, North Yorkshire.
Andrew Holman
Holman, 40, was appointed president of the Americas in September 2007,where he oversees sales, marketing, development, logistics and commercialoperations in the U.S., North and South America. Holman joined Smith & Nephewin September 2005 as vice president, U.S. Reconstruction sales where under hisleadership top line growth excelled. Holman has nearly 15 years of medicaldevice experience, having previously held positions at Codman and Shurtleff,Inc., a subsidiary of Johnson & Johnson, Inc. and Boston Scientific. Holmanholds a bachelor's degree in psychology and business administration fromRollins College.
Joseph DeVivo
DeVivo, 41, joined Smith & Nephew as president of the company'sOrthopaedic Reconstruction business unit in June 2007. DeVivo has 18 years ofmarketing, development, sales, operations and executive leadership experience,having most recently served as President and Chief Executive Officer of RI
