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Smilebox and Lifetime Television Promote Breast Cancer Awareness With Multimedia Designs for Sending Mammogram Reminders and Celebrating Courage

Tuesday, October 9, 2007 General News
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REDMOND, Wash., Oct. 8 Smilebox, Inc., the leader inmultimedia expressions technology, today released two multimedia greeting andscrapbook designs in recognition of Breast Cancer Awareness month. Thedesigns, created in conjunction with Lifetime Television's "Stop Breast Cancerfor Life (SBCFL)" campaign and offered athttp://www.lifetimetv.com/breastcancer, give users a creative way to remindtheir loved ones to get a mammogram, sign the petition for federal funding forcare, celebrate courage or share the story of a loved one using their photos,videos, text and music. The pink ribbon designs will also be available in theSmilebox service at http://www.smilebox.com
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One hundred percent of all October proceeds from the Lifetime version ofSmilebox, including all the proceeds from pink ribbon design purchases orsubscriptions from the Smilebox service, will be donated to the fight againstbreast cancer through Lifetime's award-winning "SBCFL" campaign. Therecipients of emailed creations will have one-click options to support thecause by sending a Smilebox or sign the online petition to urge congress topass the Breast Cancer Patient Protection Act of 2007 that eliminates "drive-through mastectomies."
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The designs will be promoted to Lifetime visitors through targeted emailnewsletters, on the Lifetime website and on Lifetime Television. They willalso be prominently offered on the Smilebox service.

"Our customers' lives are greatly impacted by breast cancer -- whetherpersonally or through friends and family," said Andrew Wright, CEO and founderof Smilebox. "Smilebox offers a personal and emotionally rich way for peopleto tell their stories using their personal digital media."

"Lifetime is committed to use the power of the media and internet to endbreast cancer. By emailing and posting the Lifetime pink ribbon greeting andscrapbook, women can share their personal stories of survival, celebration orremembrance and connect with women around the world," said Dan Suratt,Executive Vice President, Digital Media and Business Development for LifetimeTelevision.

The Smilebox Service

The Smilebox service offers a creative way for consumers to share theirstories with friends and family using their photos, videos and music. Userscan drag-and-drop photos and videos from their digital camera into hundreds ofprofessionally designed slideshows, scrapbooks, greetings, postcards andphotobooks and personalize with their own words, music and style. They canemail their creations, print or post them to a web site or blog.

The Smilebox service can be downloaded free of charge athttp://www.smilebox.com. Consumers can email the basic version of any designto family and friends for free with a short ad, purchase the premium versionfor a one-time fee of either $1.99 and $2.99, or subscribe to Club Smileboxfor $4.99 a month or $39.99 a year and get unlimited use of all premiumdesigns. With the premium design version, consumers can choose from hundredsof music options, print keepsakes and play their Smilebox on a full screenwithout ads.

About Smilebox

Based in Redmond, Washington, Smilebox was founded in 2005 by AndrewWright. The company is dedicated to helping people keep in touch with familyand friends through sharing multimedia expressions that portray specialmoments in their lives. Smilebox users can create and share a photo ecard,digital scrapbook, slide show, photobook and postcard for free in less than 5minutes.

Smilebox is a trademark of Smilebox, Inc. All trademarks and brands arethe property of their respective owners.

SOURCE Smilebox, Inc.
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