Smart Home Cleaning: New Web Site Educates Consumers on Looking Clean Versus Being Clean

Wednesday, February 6, 2008 General News J E 4
WASHINGTON, Feb. 5 The Consumer SpecialtyProducts Association (CSPA) is separating fact from fiction about what looksclean and what is clean with the launch of its new consumer website

"We are surrounded by invisible germs that can have a significant impacton our health," said Chris Cathcart, president of CSPA. "While it's easy tomake a home look clean, there is a wide array of issues to consider to achievea truly clean home, such as choosing a safe and effective product -- whetherit is a traditional, "green" or home-brewed alternative." provides a wealth of informationabout how to clean kitchens, bathrooms, laundry, and carpets and upholstery.It also includes useful information about alternatives to traditionalcleaners.

"In today's information age, it is important for consumers to have aresource they can rely upon to provide factual information about the scienceof the cleaning process, the different types of products available, and theiruses and limitations," said Kelly Semrau, chair of CSPA and vice president ofglobal public affairs and communications for SC Johnson.

In a recent national survey commissioned by the Alliance for ConsumerEducation (ACE), mothers stated that keeping their homes clean was the bestmeans of protecting their families from the germs that cause colds and flu.ACE's interactive website,, allows consumers to takea tour of a home and learn how to have a cleaner and healthier home. OtherCSPA-related websites include:

About CSPA

The Consumer Specialty Products Association is a non-profit national tradeassociation representing approximately 260 companies engaged in themanufacture, formulation, distribution and sale of hundreds of familiarconsumer products. It is organized into seven divisions: Aerosol Products,Air Care, Antimicrobial Products, Cleaning Products, Pest Management Products,Industrial and Automotive Specialty Chemicals, and Polishes and FloorMaintenance. For more information, please visit explains that the awareness of dangers of certain pests, education in their control and taking effective control steps are necessary for the health and well-being of people, plants and animals. -- explores the historical use of antimicrobials and looks at the many modern day benefits of these agents including the protection of our health and homes.

SOURCE Consumer Specialty Products Association


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