Sleepy Economy Keeping Boomers Stirring at Night

Monday, September 15, 2008 General News
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ALEXANDRIA, Va., Sept. 15 Nearly three-fourths of Americanbaby boomers are not getting a full eight hours of sleep each night, blamingsleepless nights on economic, financial and family woes. In fact, one in sixof the eighty-two million strong generation report chronic sleep problems --difficulty falling asleep every night of the week -- according to a recentsleep survey of U.S. boomers (44-62 year olds) conducted by the Better SleepCouncil (BSC).

In today's 24/7, sleep deprived society, sound sleep is such an elusiveluxury that boomers say they would be willing to sacrifice chocolate (27percent) and silence their cell phones (22 percent) forever in exchange forgreat sleep every night for the rest of their lives. Four percent of femaleboomers even said they would be willing to swap sex for a lifetime of bettersleep.

"Quality sleep is vital to proper health and well-being at any age; it'scritical to look, feel and perform your best," says Karin Dillner, director ofcommunications of the Better Sleep Council. "What many people may not realizeis that you don't need to go to extremes to get better sleep. It could be assimple as improving your sleep surroundings."

For the best sleep, the BSC recommends creating a bedroom that is dark,quiet, comfortable, cool, uncluttered and free of laptops and televisions. Thebed should be used for sleep and sex only. And it's important to sleep on asupportive and comfortable mattress.

As people grow older, their bodies and sleep habits change, affectingtheir need for comfort and support as they sleep at night. The BSC advisesevaluating the mattress every five to seven years. In fact, survey resultsrevealed that the majority of boomers who get the recommended seven to eighthours of shut-eye each night are sleeping on a newer mattress (less than sevenyears old).

According to the same survey, if money was no object, boomers say theywould rather have a new mattress over a new computer, refrigerator ordishwasher. But upgrading the mattress doesn't need to break the bank.

"The best quality mattress is simply the one that meets your own personalneeds for comfort and support, not necessarily the most expensive one in thestore," Dillner said. "Mattress shopping is about finding the best quality youcan afford."

With roughly 27 million boomers sleeping on a mattress more than sevenyears old, the BSC offers the E.A.S.E. method to help guide consumers throughthe mattress evaluation and shopping process:

With a better night's sleep on a quality mattress, boomers may feel morerested and ready to achieve their daydreams. According to the survey, boomersfantasize the most about the freedom to travel (41 percent), winning thelottery (39 percent), retiring early (28 percent) and even sleeping as late asthey want each and every day (12 percent).

For more tips on how to shop for a mattress and how to get a betternight's sleep, visit the BSC's Web site at http://www.bettersleep.org.

About BSC: Established in 1979, the Better Sleep Council (BSC) is theconsumer education division of International Sleep Products Association(ISPA). The BSC is devoted to educating the public about the importance ofsleep to good health and quality of life and about the value of the sleepsystem and sleep environment in pursuit of a good night's sleep. For moreinformation, visit http://www.bettersleep.org.

Survey findings are taken from a survey of 500 baby boomers (born1946-1964), conducted by the polling company(TM), inc. from July 16-18, 2008.The margin of error is +/- 4.4 percentage points at the 95% confidence level.1) Evaluate your current mattress to determine if it's time for a new one. Among other indicators, if you wake up with stiffness, aches or pains, or if your mattress is sagging, it may be time for a new one. 2) Arm yourself with the knowledge needed


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