Simple Habit Launches Meditation App So You Don't Burn Out

Wednesday, June 22, 2016 Research News J E 4

SAN FRANCISCO, June 22, 2016 /PRNewswire/ -- Simple Habit, an intuitive, on-the-go meditation app, is changing how busy people approach stress management and mindfulness. Simple Habit offers 5-minute meditations for all kinds of life situations from reducing stress to sleeping better to meditations designed for the morning and after work.

The mobile app is reinventing meditation as accessible to anyone, anytime. Made for convenience, it helps both beginners and experienced meditators, especially those who don't think they have time to meditate.

Founder and CEO Yunha Kim began meditating while working on her previous startup. "I was so stressed that I started meditating. I was under a lot of pressure, wasn't sleeping well, and felt like I was working 24/7. Meditation changed the way I dealt with stress." She built Simple Habit this year to help others with busy, high-pressure lifestyles reduce stress and live happier.

Selected by Business Insider as 30 Under 30's most creative in advertising, Kim was CEO and Co-founder of Locket, selected by Google as one of the best apps of 2014. The company raised over $3.2m from investors like Tyra Banks, Turner Broadcasting and Great Oaks VC.

Her current team at Simple Habit includes a Harvard psychologist and a worldwide network of meditation experts, most of whom were trained in Google's mindfulness program.

Hundreds of beta users have already reached out to share how Simple Habit has helped them. "We've heard from a surgeon that used Simple Habit before performing surgery, students who meditated with Simple Habit while preparing for exams, and patients with anxiety and sleep problems that found Simple Habit helpful," said Kim. Users love the app's simple and intuitive design.

Studies show that just one 5-minute session of mindfulness meditation can improve attention and working memory while reducing bias and aggressive behaviors. Consistent daily practice amplifies these effects over just a 2-4 week period. Simple Habit is an effective and easy way to make meditation into a daily routine.

Simple Habit is available for download on the iOS App Store.

About Simple HabitSimple Habit is a mindfulness and wellness company based in San Francisco, CA.

Mobile App: Website: http://simplehabitapp.comFounder Intro Video: App Tutorial video:


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SOURCE Simple Habit



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