SheKnows to Launch Bone Marrow Awareness Campaign and Add 50,000 New Donors

Wednesday, July 16, 2008 General News J E 4
Contact Erica Schrag for participants available for interview, quotes andmore information.

About SheKnows ( is the authoritative source forwomen ages 25-54 with exclusive articles and content on pregnancy, parenting,health, hobbies, entertainment, money, dating, beauty and celebrities -- andalso serves as the demographic/psychographic hub for a family of otherfemale-centric web properties. As one of the fastest growing destinations onthe web with sites like,,,,, and, SheKnows is currentlyone of the top 10 properties for women and attracts over 12 million uniquevisitors with over 100 million page views each month. Unlike onlinedistributed networks that merely aggregate disparate unrelated websites,SheKnows is a legitimate branded destination which owns most and manages allits sub-properties. For advertisers, opportunities for sponsorship andcreative integration go beyond the banner to make marketing messages anuninterrupted part of the user experience. Founded in 1999, the company isbased in Los Angeles with sales offices in New York and Chicago. SheKnows ispart of AtomicOnline (, a diversified online mediacompany.LOS ANGELES, July 15 /PRNewswire/ -- WHAT: SheKnows ( partners with DKMS (, the largest bone marrow donor organization, and Save Giovanni & Friends ( to promote awareness of bone marrow diseases and pledges to add 50,000 donors to International Bone Marrow Registry by 2009. (Photo: WHEN: Feature launches live on site August 1, 2008 WHERE: WHO: Dr. Jordan Orange, Head of the Division of Immunology at the Children's Hospital of Philadelphia and Assistant Professor of Pediatrics at the University of Pennsylvania School of Medicine Michael Guglielmo, Founder of the Save Giovanni & Friends Foundation Katharina Harf, Executive Vice President, DKMS Americas



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