Shaquille O'Neal and Mom Lucille Reveal How They Teamed Up for His First Dunk

Thursday, June 2, 2011 General News J E 4
Lucille O'Neal Taught NBA's Superman How to Score Big with OREO Cookies and Milk at the Kitchen Table

WASHINGTON, June 1, 2011 /PRNewswire/ -- Shaquille O'Neal's first dunk wasn't on the basketball court, but at the kitchen table during a special family moment with his favorite "coach" and role model, mom Lucille. From a young age, O'Neal enjoyed sharing special moments with Lucille dunking OREO cookies into lowfat milk around the kitchen table. The mom and son team are revisiting their milk and cookie tradition in the latest Milk Mustache ad.


Shaquille and Lucille want to encourage other families to share special moments with each other around the kitchen table. Alone or paired with OREO cookies, lowfat milk is still the perfect partner for those special family moments. Milk and OREO cookies – make it a slam dunk tradition with your family!

The ad copy reads, "First dunk. It was at the kitchen table. And my mom showed me how. We always had fun with Oreo cookies and milk, and still do. Like us, they're the perfect team."

See exclusive behind-the-scenes photos and videos from O'Neal and Lucille's ad shoot at and Starting June 1, enter for the chance to instantly win free milk and OREO cookies at One winner will be selected every hour for the entire month of June (720 total winners).

About the National Milk Mustache "got milk?®" Campaign

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the National Milk Mustache "got milk?®" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk.  For more information, go to  Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?®" Campaign.


Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billionOreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

SOURCE Milk Processor Education Program



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