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Shake Weight Gets Serious

Wednesday, May 25, 2011 General News J E 4
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DON'T BE SURPRISED IF YOU SEE YOUR FAVORITE PLAYER SHAKING IT... IN THE DUGOUT OR COURT SIDE

LOS ANGELES, May 25, 2011 /PRNewswire/ -- Shake Weight, the nation's most talked about, best-selling and most parodied fitness craze, is the centerpiece of a newly-released independent study that proves the world-famous arm-sculpting device is no laughing matter.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/fitnessiq/50394/

(Photo: http://photos.prnewswire.com/prnh/20110525/MM05989)

FitnessIQ, marketers of the Shake Weight, today disclosed findings of a scientific study conducted by Dr. Jeffrey M. Willardson, an Associate Biomechanics Professor at Eastern Illinois University (EIU). The study evaluated the effects of incorporating a six-minute Shake Weight routine in the warm-up sessions of three Division I collegiate athletic teams, measuring the device's impact on performance. The study demonstrated that athletes across all three sports, including baseball, volleyball and soccer, improved reaction time by 10% to 17%.

"These findings are huge because these athletes really do not have that much further to go before they have reached their limit in how much they can potentially improve," said Dr. Willardson, who is also a widely-published academic author and contributor to numerous academic journals in the field of strength training and conditioning.

"This is a landmark moment in the evolution of Shake Weight," said Johann Verheem, CEO of FitnessIQ. "An improvement of 10% to 17% in reaction time in top-conditioned athletes may not sound like much to the average consumer, but for a professional baseball player facing a 95 mile-an-hour fastball, it translates into the ability to react to a pitch much earlier – by approximately six feet of ball travel distance.  It means in theory that a 95 mile-an-hour fastball will now feel like an 84 to 87 mile-an-hour pitch due to improved reaction time. That is a remarkable improvement."

"By simply incorporating six minutes of sport-specific Shake Weight movements in the warm-up exercises they already do, athletes in a wide variety of sports can achieve a measurable increase in performance," added Verheem.

FitnessIQ plans to submit the study for publication in a peer-reviewed academic journal and will be introducing a professional version of Shake Weight for athletes and sport-specific applications later this summer.

SOURCE FITNESSIQ, LLC

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