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September National Cholesterol Education Month News: Lower Cholesterol by Indulging in the Foods You Crave

Wednesday, August 27, 2008 General News J E 4
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LOS ANGELES, Aug. 27 Just in time for September's NationalCholesterol Education Month, Corazonas Foods Inc., creators of great-tasting,heart-healthy snack foods, is debuting Corazonas Heart-Healthy Whole GrainTortilla Chips.

Featuring the same cholesterol-lowering benefits as its Original TortillaChip and Potato Chip lines, these Whole Grain Tortilla Chips deliver the addedbenefit of 18 grams of whole grains, three grams of fiber and are gluten free.

Featuring the Whole Grains Council seal, these light and crunchy chips,which also make a perfect Fall tailgating snack, feature two satisfying,heart-healthy flavors -- Lightly Salted and Squeeze of Lime. CorazonasHeart-Healthy Whole Grain Tortilla Chips will retail for $3.29 for aseven-ounce bag.

Recognized by O: The Oprah Magazine, Prevention, Health and "Good MorningAmerica," Corazonas Heart-Healthy Tortilla and Potato Chips are the first andonly snack chips clinically proven to help reduce low density lipoprotein(LDL) cholesterol, a.k.a. "bad cholesterol," by up to 15 percent, thanks tothe company's patented technology of infusing the chips with plant sterolsduring the cooking process. Additionally, Corazonas Heart-Healthy PotatoChips contain 40 percent less fat than regular potato chips and CorazonasHeart-Healthy Original Tortilla Chips feature visible whole oats for addedfiber, another cholesterol-lowering attribute.

CHIP AWAY AT YOUR CHOLESTEROL(TM): THE CORAZONAS CHALLENGE

Starting in September, Corazonas Foods is launching the CorazonasChallenge -- http://www.corazonaschallenge.com -- encouraging Americans to"chip away" at their cholesterol by eating a one-ounce serving of Corazonaschips two times per day with meals for four weeks. If consumers aren'tsatisfied with their results, Corazonas will buy their chips back! Inaddition, the Corazonas Challenge web site will feature blogs from Corazonasemployees and featured fans who are taking the challenge together and sharingtheir success, as well as nutrition advice and recipes from Corazonas'resident nutritionist. Visit http://www.corazonaschallenge.com for fulldetails, rules and restrictions of the offer.

HEART-HEALTHY TIPS

"Whether you've been diagnosed with high cholesterol or you are justtrying to keep your cholesterol levels balanced, it doesn't mean you have toresort to bland, non-flavorful food," advises Julie Upton, a nationallyrenowned registered dietitian. "There are a variety of heart-healthy productsthat can be 'snuck into' anyone's diet that will lower LDL cholesterol whilealso satisfying the most finicky taste buds."

Heart-healthy tips from Ms. Upton include:

-- Eat plant-sterol enriched foods. Cholesterol-lowering plant sterolsare available in a variety of grocery market staples, be it CorazonasHeart-Healthy Chips, orange juice or buttery spreads.

-- Sneak fiber- and antioxidant-rich fruits and vegetables into meals.Top Corazonas tortilla chips with black beans, low-fat or nonfat cheese andpico de gallo for heart-healthy nachos (a great tailgating snack!). Addchopped fresh tomatoes into guacamole for added lycopene, a heart-friendlyantioxidant. Toss yogurt, cereal, and oatmeal with your favorite dried orfresh fruits for a boost of fiber.

-- Substitute the whole grain varieties of your favorite carbohydrates.Enjoy whole wheat pasta, brown rice, whole grain bread and even whole wheatpizza dough.

-- Limit saturated fat. It should account for no more than seven percentof your daily total calories. Substitute lean ground turkey or chicken forbeef in burgers and tacos. Eat more omega-3 rich fish and less red meat.

-- Focus on monounsaturated oils. Olive oil is great for salads andfinishing off foods, while canola is ideal for cooking and baking. Both areexcellent sources of heart-healthy monounsaturated fats.

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