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Senokot(R) Tablets Undergo a Natural Makeover

Friday, September 18, 2009 General News J E 4
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STAMFORD, Conn., Aug. 6 The Purdue Products L.P. line of laxatives unveiled its newest addition on June 28, at the National Association of Chain Drug Stores (NACDS) 2009 Marketplace Conference, in Boston. Newly reformulated Senokot(R) Tablets are not chemically processed, and the primary ingredient is the deseeded pod of the senna plant.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090806/NY57748 )

"We've always been proud of the fact that Senokot(R) Tablets are such a trusted laxative brand," says Charlene Bailey, Director, Product Management, Purdue Products L.P. "But we're really excited to give consumers something new - especially at a time when interest is so high in natural products." The new Senokot(R) Tablets will be available in pharmacies (drug, food and mass merchandisers) nationwide in October 2009.

Purdue will support the introduction with a comprehensive media plan that includes national television advertising, retail account programs, coupons, and rebates. In addition, the contemporary design for the brand will not only stand out on-shelf, but will also reinforce Senokot(R) and Senokot-S(R) Tablets as a natural choice for today's health-minded consumers.

With more than four million Americans reporting that they suffer from frequent constipation(1), this common digestive health complaint can be attributed to many causes. Stress, poor diet and lack of exercise can all take a toll on the body. The new, reformulated Senokot(R) and Senokot-S(R) Tablets provide an effective option that pharmacists and other healthcare professionals can feel good about recommending to consumers to treat occasional constipation associated with diet or lifestyle.

The new Senokot(R) and Senokot-S(R) Tablets will be hitting the shelves in the fall, joining the other Purdue Laxative brands, including Colace (R) Capsules and Peri-Colace(R) Tablets and rounding out the company's comprehensive offerings for relief for occasional constipation.

The Purdue Products L.P. Line of Laxatives

Senokot(R) Tablets and Colace(R) Capsules have been recommended by doctors and pharmacists for more than 50 years for effective, gentle and safe relief from occasional constipation. Colace(R) Capsules, the #1 recommended stool softener brand by doctors and pharmacists, relieves occasional constipation that may be associated with certain medical conditions. Senokot (R)Tablets provide gentle, yet effective relief for occasional constipation associated with diet or lifestyle. The Purdue laxative portfolio includes: Colace(R) Capsules, Peri-Colace(R) Tablets, Senokot(R) Tablets, Senokot-S(R) Tablets and SenokotXTRA(R) Tablets. The Purdue laxative portfolio is dedicated to providing consumers with specific solutions to the various types of occasional constipation that can occur as a part of everyday life.

(1) National Institute of Diabetes and Digestive and Kidney Diseases. (2007). National Digestive Diseases Information Clearing House: Constipation. Retrieved January 26, 2009, from http://digestive.niddk.nih.gov/ddiseases/pubs/constipation/Constipation.pdf

Press Contact: Vicky Toporovsky Pollock Communications 646.277.8719 vtoporovsky@pollock-pr.com

SOURCE Purdue Products L.P.
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