X Develops simplifyingLTC

Wednesday, April 30, 2008 General News J E 4
ATLANTA, April 29, LLC, the leader inproviding long-term care insurance sales, marketing and presentation solutionsfor insurance sales professionals, today announced the release ofsimplifyingLTC, a LTCI presentation system designed specifically for today'syounger market.

This new presentation system communicates the risk of long-term care in alanguage younger consumers can easily understand. It also offers the abilityto make a presentation online or face-to-face. Two presentations are included,one for consumers and one for partnering with financial planners, as well aspresentation scripts and an Audio Sales Library with over 90 minutes of salestraining. "simplifyingLTC represents a new direction for a changing LTCImarket," says Phillip Sullivan, President of

simplifyingLTC personalizes the presentation using financial informationspecific to each client, taking into account the client's age, location,current cost of care, inflation rates, interest rates and tax bracket. Thisnew approach simplifies the long-term care discussion and decision-makingprocess by asking, "Does long-term care present a potential financial risk andif so, what action should be taken to prepare for that risk?" It eliminatesthe question of need because it is an impossible question to answer. "Thetruth is no matter how many statistics you read or throw at someone, there isno way to know who will and who will not need long-term care. However, you canevaluate and determine the potential impact that a long-term care event wouldhave on someone's financial/retirement plan," stated Sullivan.

"Our goal is to eliminate confusion and equip consumers with theinformation needed to make an informed decision, while at the same timehelping producers deliver a clear concise presentation every time," concludedSullivan.

This release was issued through eReleases(TM). For more information,visit learn more about simplifyingLTC and's full suite ofweb-based LTCI sales, marketing and presentation products visit Contact: Jennifer R. Sullivan Phone: 1.877.603.2771 Fax: 1.706.746.2071



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