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Scorching Summer Heat Is Breeding Ground for Dust Mites

Thursday, July 8, 2010 General News J E 4
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NEW YORK, July 7 The record-setting heat hitting the east coast provides the perfect breeding ground for dust mites, making it an extremely difficult week for those who suffer from asthma, eczema or indoor allergies.

Smartsilk(TM) (http://www.Smartsilk.com), an all natural bedding company, announced today that its new collection of silk filled bedding offers sleepers an impenetrable line of defense against the dreaded dust mite. In addition to repelling them, the bedding kills dust mites by removing the heat and moisture the bugs need to survive. Bugs die off and no new ones are bred.

"Most people don't even know they share their home with dust mites," said Harry Walker, the CEO and founder of Smartsilk(TM). "The average house is home to millions of the little monsters. You can't see them; they're translucent and only about 0.3mm long."

Eighty per cent of house dust is made of dead, human skin. We shed 5-10 grams a week and it is what dust mites like best for dinner.

The dust mites themselves do not cause reactions; it is actually their droppings and secretions that cause symptoms such as itchy eyes, runny nose and skin irritations. Highest mite densities occur in the humid summer months.

Our beds provide the ideal environment for dust mites; with an ample supply of shed skin cells, water from our sweat, expired breath and warmth.

Walker says nearly half of a pillows' weight is made up of dead dust mites and their feces. The same is true for the mattresses we sleep on.

"Smartsilk(TM) covers serve as an impenetrable barrier between the sleeper and the mites inside the pillow and mattress," continued Mr. Walker. "They cannot pass through our Smartsilk(TM) fill and therefore sleepers do not breathe them in."

Additionally, the silk bedding absorbs the bodily humidity and heat the bugs depend on for survival.

Smartsilk(TM) is the first all natural bedding to have received the coveted asthma & allergy friendly(TM) certification from Asthma and Allergy Foundation of America (AAFA) and the Asthma Society of Canada (ASC).

For more information on Smartsilk(TM), please visit http://www.SmartSilk.com.

MEDIA CONTACT: Jeff Dorta Project Publicity 212-445-0099 jeff.dorta@projectpublicity.com

SOURCE Smartsilk
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