Savlon Unveils ‘Savlon Swasth India Mission’ on Children’s Day
NEW DELHI, November 14, 2016 /PRNewswire/ --
- Introduces a First-of-its-kind Innovation, Engaging Children to Induce Behavioural Change
- Savlon Healthy Hands Chalk Sticks is an Innovation Designed to Engage Children in Primary Schools and Help Induce in Them the Habit of Washing Hands
Savlon, ITC's leading hygiene brand, unveils Savlon Swasth India Mission, a programme designed to encourage behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools. In line with Savlon Swasth India's proposition of 'Healthier Kids, Stronger India', the programme introduces interactive activities including a series of storytelling and visual engagements that educate and encourage children to adopt good hand hygiene practices.
(Photo: http://photos.prnewswire.com/prnh/20161113/438665 )
ITC's integrated approach to hygiene and sanitation as part of its social investment programme was launched a few years back. In addition to building sanitation infrastructure, this programme is focused on hygiene and sanitation education through extensive awareness building programmes designed to induce behavioural change. Students and teachers are trained on WASH (Water, Sanitation and Hygiene) principles, and students are motivated to form WATSAN (Water and Sanitation) Committees and Child Cabinets to take ownership of WASH areas in schools. Savlon Swasth India Mission seeks to accelerate and reinforce ITC's ongoing efforts in sanitation and hygiene education in India.
On Children's day, Savlon Swasth India Mission introduces an innovative engagement with Savlon Healthy Hands Chalk Sticks - a set of unique chalk sticks infused with cleansers like soap. The chalk sticks are designed to engage children in primary schools and emphasise the importance of washing hands before eating. Click here to watch the video https://www.youtube.com/watch?v=VVWUlWEfJ1k
The genesis of this idea stems from the observation of everyday habits of children in schools which use chalk and slate. Most of them use their hands to write as well as erase their slates. Their hands are usually full of chalk powder at the end of their lessons. The lessons are followed by a meal break and washing hands is sometimes limited to a quick water wash under a tap. Access to basic hygiene may at times be a challenge and washing hands with cleansers like soap before a meal is yet to become a widespread habit.
With Savlon Healthy Hands Chalk Sticks the chalk powder on the hand turns into a cleanser like soap and generates lather as soon as it is placed under water. The chalk dust forming lather on washing with water is a unique experience that engages children and educates them on the importance of cleaning with cleansers.
The unique chalk sticks is a first-of-its-kind initiative, in a series of on ground activities being undertaken by Savlon Swasth India Mission.
Savlon Swasth India Mission has already reached out to more than 3 lakh children and aims to reach 1 million children in a year.
Sharing his thoughts, Mr. Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited, stated, "Hand Hygiene is a critical issue. We believe, to induce behavioural change among children, the process of communication and education has to be fun, engaging and memorable. In that context, Savlon Swasth India's 'Healthy Hands Chalk Sticks' is a simple yet interesting innovation. It is an engaging way to educate children on the importance of washing hands especially before eating. This is one of the various educational tools deployed by the Savlon Swasth India team to help initiate children into the habit of washing hands."
The uniqueness of Savlon Healthy Hands Chalk Sticks and the experience has been showcased in a short video. Launched today on Children's Day, the video presents a glimpse of the world of these primary school children and their experience with the Savlon Healthy Hands Chalk Sticks.
Savlon has a heritage of more than 50 years in India and has built credibility and trust over time. Starting out with antiseptic liquid, Savlon has gained repute for effectiveness in germ protection without being harsh on skin. Savlon Handwash and Soaps are also approved by the Skin Health Alliance (UK). Savlon Antiseptic liquid finds wide application across hospitals, industries and home care apart from being used for healing wounds. It is trusted by 90% doctors (According to a study conducted among health care practitioners by IMS Health in 2015). It offers 8 times better protection and kills 99.99% germs in 10 seconds (Based on in-vitro studies on indicator organisms).
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