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Save the ta-tas(R) Launches Redesigned Website, www.savethetatas.com, Combining ta-tas Brand(R) and Save the Ta-tas Foundation

Thursday, December 10, 2009 Medical PDA News J E 4
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LOS ANGELES, Dec. 9 Save the ta-tas announces the launch of its newly redesigned website, www.savethetatas.com, in which ta-tas Brand and Save the Ta-tas Foundation have been combined in one bold destination dedicated to fighting cancer.

Save the ta-tas, founded in 2004 by designer Julia Fikse, has raised more than $370,000 to date through donations and sales of its apparel line that boasts such sassy, fun sayings as "Save the ta-tas" and "Save a life, grope your wife." The collection has grown to include shirts, tank tops and a variety of accessories, including Boob LubeŪ, the original line of breast check soap and lotion.

"Our new site is a great representation of ta-tas Brand and who we are at this point, a strong advocate for fighting cancer," said Fikse. "Not only does the site combine the ta-tas Brand and Save the Ta-tas Foundation in wonderful symmetry, but it is also a fun way for our loyal visitors and new friends to explore our apparel and accessories and who can then make a difference on their own, whether through donation or by purchasing a product."

The new website features a flash animated home page presenting rotating messages, all core to ta-tas Brand, that make it easy to support the fight against cancer through the sales of apparel and accessories or by direct contributions.

"We're very pleased with the new site and we've already had a great deal of incredible feedback from some of our best customers who helped us through the Beta-testing phase," Fikse said. "We hope in the end, it just makes it simpler to raise money to fight cancer."

A portion of all proceeds from ta-tas Brand goes directly to Save the Ta-tas Foundation, which supports organizations such as The Revlon Run/Walk for Women, Concern Foundation and more.

Save the ta-tas was honored in 2009 with a Humanitarian Award from the Hollywood Note Foundation for its cancer fund raising efforts. CSI Actress Liz Vassey is the Foundation's "Goodwill Ambassador," and Pro Surfer Hannah Cornett recently supported its efforts at the US Open of Surfing in Huntington Beach, Calif.

Media Contact:Ed DeMask/DeMask Marketing630-768-1404, cell630-389-0572, officeed@demaskmarketing.com(Liz Vassey available for interviews upon request.)

SOURCE Save the ta-tas
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