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Sao Paulo Hosts Strong Second Year for South American Pharma Events

Monday, October 12, 2009 General News J E 4
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MAARSSEN, Netherlands, October 12

Held in the heart of Brasil's pharmaceutical industry, Sao Paulo, lateAugust's CPhI South America and P-MEC South America pharma ingredients andproduction technology events built strongly on their 2008 debuts.

At just over 4,900, visitor numbers for the 150+ exhibitors at theTransamerica Expo Center were almost 10% ahead of the 2008 launch event inRio, with a major international presence. Organisers UBM International Mediasay that over 70% of space for the 2010 events has already been sold.

Led by Brazil, the markets of Latin and Central America are joining Chinaand India as regions of dramatic future opportunities for pharma-relatedservices.

Eliane van Doorn, UBM International Media's Pharma Portfolio GroupDirector, commented:

"Against the challenging business background since their launch lastyear, the 2009 events clearly delivered for both exhibitors and visitors,laying deep foundations for next year!"

Providing coverage across the pharma ingredients, contract services andproduction equipment and technology sectors, co-location of CPhI and P-MEC isa proven formula that ensures a high level of networking and businessopportunities in a single event visit.

Key Brazilian pharma trade organisations supporting the 2009 exhibitionsincluded ABIQUIF, ABRIFAR ABIMIP, ABIFINA, Alanac, ANVISA, ASSOCIQUIM,CRF-SP, Interfarma, Pro-Genericos, and Sindusfarma.

Alongside the exhibitions, the wide-ranging conference programme includedthe ISPE Brazil Life Sciences Congress; the 1st CRF-SP Clinical ResearchSeminar; the 2nd. Latin American Pharma Business Forum; the 1st. SindusfarmaSymposium of Pharmaceutical Management and the BioPh-Biosolutions for Pharmaconference on The Brazil Regulatory Scenario.

Returning after the successful 2008 debut in Rio, the buyers' andsellers' "Match and Meet" networking sessions -- on pharmaceuticalingredients, contract services and licensing -- underlined the networkingdepth of the event.

"The good feedback on the quality of visitors and business networkingvalue clearly reflects the perceived importance of the event -- and exceedinglast year's visitor numbers was a great bonus," said Eliane van Doorn. "Withcontinuing market growth across South and Latin America, and the quickeningpace of international partnerships as the standout themes, we are verypositive for 2010," she added.

For 2010, CPhI South America and P-MEC South America move to Argentina'sLa Rural - Hall Ocre facility in Buenos Aires, on 17 - 19 August. Next yearwill also mark the full debuts of ICSE South America and BioPh South America.In 2011, the fourth edition of the events will return to Sao Paulo.

UBM International Media's annual sister events for the pharma ingredientsand services sector include Japan (April); China (June); Worldwide (Europe -October) and India (December).

Rob Sahi (CPhI), + 31-(0)-346-559-461, or Ian O'Malley (ICSE, P-MEC, BioPh), + 31-(0)-346-559-426, both of UBM International Media; or Roger Johnstone, GyroHSR Public Relations, +44-(0)-161-614-1450
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