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Santa's Secret Stocking Stuffer for Smooth Sexy Arms; AmLactin(R) Moisturizing Body Lotion: A Holiday Gift Under $20

Tuesday, December 8, 2009 General News J E 4

MINNEAPOLIS, Dec. 8 -- "You'd better not pout, you'd better not cry, you'd better not shout, we're telling you why"...smooth, sexy arms may be coming your way. Give yourself or a friend a great stocking stuffer, one of the AmLactin® family of moisturizers. AmLactin® contains lactic acid, which is a naturally occurring substance that attracts water molecules to the skin to keep it hydrated. While some people are beginning to dream of sugar plums dancing in their heads, many are wishing for smooth, soft skin as the harsh winter weather begins to take its toll.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/amlactin/41548/

(Photo: http://www.newscom.com/cgi-bin/prnh/20091208/NY22487 )

"I recommend a serious moisturizer that contains lactic acid, such as AmLactin®, to people suffering from really dry skin to help their skin weather the winter months," said Dr. Alan Fleischer, professor and chair of the department of dermatology at Wake Forest University School of Medicine.

In addition to seasonal weather changes, dry skin can occur at any time in life due to aging, harsh soaps or detergents, or it can also be associated with a skin condition called Keratosis Pilaris (KP). According to the American Academy of Dermatology, approximately 40 percent of the population may have KP. Sufferers may experience a higher incidence of outbreaks in cold weather due to the harsh conditions.(1)

"Mysterious, small red bumps commonly found on the arms may be the result of KP, which also can be exacerbated by cold due to low humidity levels and forced indoor air that dry out the skin," said Dr. Fleischer. "People with dry skin, regardless of the cause, should avoid hot water, use mild soap and moisturize immediately after bathing or showering with a product that contains lactic acid, such as AmLactin®."

The AmLactin® family of moisturizers recently launched www.littleredbumps.com, a website devoted to the management of dry skin and the dry skin associated with KP. The website features Laurie Rose, also known as Miss Little Red Bumps, and is designed to entertain and inform people who are searching for information about dry skin that can accompany KP, and includes tips from Dr. Fleischer. The site also offers visitors valuable coupons for the AmLactin® family of moisturizers, including AmLactin® Moisturizing Body Lotion and Cream, AmLactin XL® Moisturizing Lotion and AmLactin® Foot Cream Therapy.

For more information, visit www.littleredbumps.com.

About Keratosis Pilaris and littleredbumps.com

There is no cure for Keratosis Pilaris (KP) and the cause remains unknown, however it tends to be genetic. People with KP may experience flesh-colored or red bumps around hair follicles, extremely dry skin and, in some cases, itching on the upper arms, thighs, buttocks and cheeks.(1, 2) It is important to be aware that other medical conditions can mimic KP, so people with these symptoms should visit a doctor or dermatologist to confirm a diagnosis.

Littleredbumps.com and the AmLactin® family of moisturizers are not intended to diagnose, treat, cure or prevent any medical condition. Some skin conditions may be worsened by moisturizers, so people should always follow their doctor's skin care recommendations.

About AmLactin®

The AmLactin® family of moisturizers are available at retailers nationwide and at drugstore.com without a prescription. The AmLactin® family of moisturizers line includes: AmLactin® Moisturizing Body Lotion, AmLactin® Moisturizing Body Cream, AmLactin XL® Moisturizing Lotion and AmLactin® Foot Cream Therapy.

AmLactin® and AmLactin XL® are very effective moisturizers to help manage dry skin, including the dry skin associated with Keratosis Pilaris. AmLactin XL® is clinically proven to provide superior hydration and contains the proprietary ULTRAPLEX® formula, a high-potency alpha-hydroxy blend.

For more information, call 800-654-2299 or visit www.amlactin.com. For complete directions and cautions, please refer to individual product labels.

For a more light-hearted yet informative source for information about dry skin associated with Keratosis Pilaris, visit our site, www.littleredbumps.com.

About Upsher-Smith

Upsher-Smith Laboratories, Inc. is a rapidly-growing pharmaceutical company that manufactures and markets both prescription and consumer products. Privately held since 1919, the company strives to recognize the unmet healthcare needs of its customers. Upsher-Smith prides itself on providing safe, effective and economical therapies to the ever-challenged healthcare environment. For additional information, visit www.upsher-smith.com.

1. www.aad.org/public/publications/pamphlets/skin_dry.html.

2. Nili, A. "Keratosis Pilaris." September 2008. http://www.emedicine.medscape.com.

SOURCE Upsher-Smith Laboratories, Inc.



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